In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf.

 

Access Full Show Notes for this Episode here 

 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads: https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
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Shop Jelly Ko: http://www.jellyko.com.au/
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Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

 

In This Episode We Cover: 

Spicules: Marine sponge microneedles pitched as natural micro-exfoliators

Exosomes: Stem cell-derived delivery agents with murky regulatory status

Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver

Vitamin K2: The “age killer” for vascular health and eye rejuvenation

Astaxanthin LQ: Ultra-potent antioxidant (with a luxury price tag)

Collagen & Inner Beauty: The science behind ingestible collagen and more

Liposomes: Smarter, cleaner delivery systems with Korean-led R&D

Next-Gen UV Filters: Microencapsulation, enzyme-enhanced SPF and more

Biotech Formulation Trends: How delivery systems and functional actives are converging

STYLE STORY's K-Beauty Consultancy: How Lauren works with biotech startups and ingredient developers in the beauty space

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