By Lauren Lee
Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into
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The podcast currently has 249 episodes available.
In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.
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EPISODE SUMMARY
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On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko.
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Access Full Show Notes for this Episode here
K-Beauty News Headlines
Recommendation of the Week: ZEROID Derma Shield Cream MD 50g SPF50+ PA++++
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If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo.
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Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo
Topics Covered in this Expo
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If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!
Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024
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Best Glass Skin Products in 2024 - the Essence
Products mentioned:
Best Glass Skin Products in 2024 - the Toner
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Best Glass Skin Products in 2024 - the Clay Masks
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Best Glass Skin Products in 2024 - the Serum
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Best Glass Skin Products in 2024 - The Moisturiser
Product mentioned:
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In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea
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K-Beauty News
Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews
Recommendation of the Week:
If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year.
Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!
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From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of
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Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of
Korean Beauty products you may not have heard of: Makeup Spatulas
Products mentioned: Makeup Spatula
Korean Beauty products you may not have heard of: Tone Up Creams
Product mentioned: Heimish Artless Glow Base
Korean Beauty products you may not have heard of: Hair coloured powders
Korean Beauty products you may not have heard of: Cushion foundations
Korean Beauty products you may not have heard of: Aegyosal pens (애교살)
Korean beauty products you may not have heard of: Circle coloured contact lens
Korean beauty products you may not have heard of: Gommage peeling gels
Product Mentioned: Beauty of Joseon Apricot Peeling Gel
Korean beauty products you may not have heard of: Adhesive sun patches
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As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out
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My Instagram
Shop Kbeauty
Shop Jelly Ko
Follow us on TikTok
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
K-Beauty News
Question of the Week: Could Anua Heartleaf Soothing Toner have broken me out?Korean Beauty Product Reviews
Jelly Ko Cherry Blossom Sleeping Mask:
"This mask smells heavenly. I love the texture and feel of it on my face. I'm skeptical of products like this but this one has actually made a difference and given me the results I am hoping for. It makes skin look plump, hydrated and moisturized the next day. Highly recommend!"
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If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024
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If you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon
Best Korean Beauty Makeup Dupes in 2024
Also mentioned: Too Cool for School Art Class by Rodin.
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The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them.
But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/personalization-is-2024s-leading-trend-in-korea
Is Korea’s Personalization Trend A Fad or Lasting Trend?
Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.
Question of the Week: What are the popular treatments in Korea at the moment?
Why Did You Buy This K-Beauty Product?
Recommendation of the Week: Doctor Slump
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Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day.
So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclusively at STYLE STORY.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-skincare-valentines-day-special
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PRODUCTS MENTIONED IN THIS EPISODE
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The podcast currently has 249 episodes available.
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