By Lauren Lee
Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into
... more
4.9
4242 ratings
The podcast currently has 254 episodes available.
When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you.
Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say.
Access Full Show Notes: Here
CONNECT WITH ME
Book a Consultation
Watch the Show on YouTube
Follow me on Threads
My Instagram
Shop Kbeauty
Shop Jelly Ko
Follow us on TikTok
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
Products Mentioned in this Episode
Skin79’s Super Plus Beblesh Balm
Parnell Cicamanu Cushion
Romand Better Than Palette
Laneige Glowy Makeup Serum
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.
Access Full Show Notes: Here
CONNECT WITH ME
Book a Consultation
Watch the Show on YouTube
My Instagram
Shop Kbeauty
Shop Jelly Ko
Follow us on TikTok
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
K-Beauty News
Korea surpasses France as the top exporter of beauty products to the US this year:
Gelato Glaze Lip Mask wins Prevention Best of Beauty Award
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world?
K-Beauty to Try:
Product mentioned:
VDL Cover Stain Perfecting Foundation
Recommendation of the Week
Dr Rachel Ho
See omnystudio.com/listener for privacy information.
We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion.
Access Full Show Notes for this Episode: Here
CONNECT WITH ME
EPISODE SUMMARY
See omnystudio.com/listener for privacy information.
On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.
Access Full Show Notes: Here
CONNECT WITH ME
K-Beauty News: Microneedling in a Bottle - Scam?
Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS").
Tune in for the full discussion.
Question of the Week: Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops?
Product discussed: Jung Sae Mool Essential Mool Cream
New Product Releases
Tune in for the discussion on why we’re focusing on refills
Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations
Products mentioned:
See omnystudio.com/listener for privacy information.
On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry?
CONNECT WITH ME
EPISODE SUMMARY
Watch the Episode: On YouTube
See omnystudio.com/listener for privacy information.
In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.
Access Full Show Notes: Here
CONNECT WITH ME
EPISODE SUMMARY
Access Full Show Notes for this Episode here
See omnystudio.com/listener for privacy information.
On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko.
CONNECT WITH ME
Access Full Show Notes for this Episode here
K-Beauty News Headlines
Recommendation of the Week: ZEROID Derma Shield Cream MD 50g SPF50+ PA++++
See omnystudio.com/listener for privacy information.
If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo.
CONNECT WITH ME
Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo
Topics Covered in this Expo
See omnystudio.com/listener for privacy information.
If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!
Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024
CONNECT WITH ME
Best Glass Skin Products in 2024 - the Essence
Products mentioned:
Best Glass Skin Products in 2024 - the Toner
Product mentioned:
Best Glass Skin Products in 2024 - the Clay Masks
Product mentioned:
Best Glass Skin Products in 2024 - the Serum
Product mentioned:
Best Glass Skin Products in 2024 - The Moisturiser
Product mentioned:
See omnystudio.com/listener for privacy information.
In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea
CONNECT WITH ME
K-Beauty News
Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews
Recommendation of the Week:
If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year.
Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!
See omnystudio.com/listener for privacy information.
The podcast currently has 254 episodes available.
907 Listeners
1,659 Listeners
1,149 Listeners
890 Listeners
87 Listeners
108 Listeners
3,980 Listeners
242 Listeners
660 Listeners
1,778 Listeners
41 Listeners
959 Listeners
105 Listeners
2,708 Listeners
146 Listeners