Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of. 

 

ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup

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PRODUCTS MENTIONED IN THIS EPISODE: 

Foundations 

• Matte: VDL Cover Stain Perfecting Foundation 

• Glow: Espoir Protailer Glow Foundation 

• Matte Cushion Foundation: Hera Black Cushion Foundation 

• Glow Cushion Foundation: Bbia Eau Glow Cushion 

• Cream Foundation: The Saem Cover Perfection Triple Foundation Balm 

Powders

• Finish Powder: Makeup Forever UHD Pressed Powder 

• Loose Powder: Innisfree No Sebum Mineral Powder 

Concealers

• Concealer: Luna Long Lasting TIp Concealer

• Stick Concealer: The Saem Cover Perfection Concealer Pencil 

• Pot Concealer: The Saem Cover Perfection Triple Pot Concealer 

Makeup Base: Yunjac Skin Perfecting Protective Base Prep 

BB Products

• BB Cream: Glow Breathable BB Cream 

• BB Cushion: Lara Clara Bio Cover Balm 

Lip Products

• Lipstick: Hera Sensual Powder Matte Lipstick 

• Lip Pencil: Banila Smudging Lip Pencil 

• Lip Liner: Clio Velvet Lip Pencil 

• Lip Gloss: Hera Sensual Nude Gloss 

Eye & Brow Products

• Eyeshadow: Holika Holika My Fave Piece Eyeshadow 

• Liquid Eyeshadow: 3CE Eye Switch 

• Palette: Clio Pro Eye Palette 

• Brows: Espoir The Brow Balance Pencil 

• Powder Brow: Skinfood Choco Eye Brow Powder Cake 

• Mascara: Etude Curl Fix Mascara 

Blushes 

• Powder Blush: mostly western. The Korean one was 3CE Mood Recipe Face Blusher

• Cream / Sticker Blusher: Vidivici Mineral Glow Cream Blusher

• Liquid Blusher: Nuse Mousse Care Cheek 

• Blusher Palette: Dasique Rose Milk Tea Collection 

• Lip & Cheek: Braye Lip Sleek

Contour & Highlight 

• Cream / Stick Shading: Etude Reborn Maker 

• Powder Shading: Too Cool for School Art Class by Rodin 

• Powder Highlighter: Glint by 비디보브

• Cream / Stick Highlighter: Hince True Dimension 

• Highlighter Palette: Glyf Illuiette Highlighter Palette 

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up!

 

Access Full Show Notes for the Episode Here 

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Biggest Skincare Trends of 2024:

1. Spicule Skincare

2. Clean Beauty 

3. Toner Pads 

4. Hydrating essences

5. Anti-aging essences

6. Pore creams

Biggest Ingredient Trends:

1. Retinol 

2. Glutathione

3. PDRN

4. Peptides 

Most Popular Lines 

1. Aestura’s Atobarrier 365 line

2. Manyo’s Pantetoin line and Bifida Biome line

Most Popular Korean Cleansing Oils in 2024

• Manyo Factory Cleansing Oil 

• Anua Heartleaf Cleansing Oil  

Most Popular Korean Essences in 2024

• Hanyul Red Rice Essential Skin Softener 

• The Whoo Bichup Self Generating Anti Aging Essence 

Most Popular Korean Serums & Ampoules in 2024 

• Manyo Bifida Biome Complex Ampoule 

• Aestura Atobarrier 365 Hydro Cera HA Deep Hydration Ampoule

• Innisfree Retinol Ampoule

• Dermafirm Soothing Repair Toning Serum 

Most Popular Korean Toners in 2024

• Wellage Hyaluronic 100 Toner

• Tony Moly Wonder Ceramide Mochi Toner

• Manyo Panthetoin Essence Toner 

Most Popular Korean Toner Pads in 2024 

• Skinfood Potato Madecassoside Soothing Pad

Most Popular Korean Lotions in 2024 

• Ongredients Skin Barrier Calming Lotion 

• Aestura Atobarrier 365 Lotion

• Scinic the Simple Daily Lotion

Most Popular Korean Moisturizers and Creams in 2024 

• Goodal Green Tangerine Cream 

• Sulwhasoo Concentrated Ginseng Renewing Cream 

• Dr G Red Blemish Cream 

• Dr G Royal Black Snail Cream 

• Our most popular - 

• Bubble Tea Steam Cream 

Most Popular Korean Mists in 2024 

• Jung Saem Mool Essential Water Micro Fitting Mist

• Oil mists - d’Alba Piedmont White Truffle Supreme Intensive Serum Mist

• Aestura Atobarrier 365 Cream Mist

Most Popular Korean Sunscreen in 2024

Round Lab Birch Sap Sunscreen 

Most Popular Korean Eye Creams in2 024 

• AHC Pro Shot Colla-juvenation Lift 4 Capsule Infused Eye Cream For Face 30ml

• Goodal Green Tangerine Dark Circle Eye Cream

Most Popular Spicule Skincare: VT Reedle Shot

Most Popular Peptide Product: Cosrx The Peptide Skin Booster Serum 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.  

 

Access Full Show Notes for this Episode Here

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News Headlines:

1. Korea’s Domestic Cosmetics Market Reaches New Heights 

2. Top Trends at Cosmoprof Asia

3. Small Dose Cosmetics 

4. How Social Media Created Beauty’s New Dialect

 

Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?

 

K-Beauty Products to Try

Products Mentioned: 

• Age20s Essence Cover Pact Crystal Shining Drop Edition

• Age20s Signature Essence Cover Pact Intense 

 

RECOMMENDATION OF THE WEEK: Atopalm for babies & kids

• Atopalm Tok Tok Facial Sun Pact

• Atopalm Outdoor Sun Stick 

• Atopalm Top to Toe Wash 

• Atopalm Gentle Baby Wash

• Pregnancy Stretch Mark Cream & Massage Oil 

• Cream Massage Oil 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. 

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Products Mentioned in this Episode

• Laneige Lip Sleeping Mask

• Laneige Cream Skin Refiner

• Laneige Glowy Makeup Serum

• Laneige Water Sleeping Mask 

• Laneige Radian-C Cream 

• Laneige Radian-C Spot Serum 

• Laneige BB Cushions

• Laneige Lip Glowy Balm 

• Laneige Bouncy and Firm Eye Sleeping Mask

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

 

See omnystudio.com/listener for privacy information.

2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. 

 

Full Show Notes Are Available Here

 

CONNECT WITH ME  

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K-Beauty News Headlines 

 

Skincare & Makeup Dupes are exploding in popularity in Korea

Products Mentioned: 

• Son & Park Arti Spread Color Balm

• Chanel Lip & Cheek Balm 

• Holika Holika eyeshadow 

• Dior Loose Blush

• BECHIC Makeup Spatula 

• Picasso Makeup Spatula

• Plu Cica Booster Reedle Shot 

• VT Reedle Shot

• Daiso Pudding Pots 

• Fwee Pudding Pots 

Data: 헤럴드경제 

 

Previous Korean Beauty Show Podcast Episodes on Dupes:

• Best K-Beauty Dupes for Expensive Products 

• Best Korean Skincare Dupes in 2022 

• Best K-Beauty Skincare Dupes in 2024 

• Best K-Beauty Makeup Dupes in 2024 

 

Top Selling Korean Beauty Products on Amazon for Q3 2024

Products Mentioned:

• Biodance Collagen Mask 

• COSRX Advanced Snail 96 Mucin Essence 

Data: MarketDefense x Beauty Matter 

 

Jelly Ko is now available at eCosmetics

Shop: Jelly Ko Collection 

 

Cleanical Beauty Panel 

Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency & the Rise of 'Cleanical' Beauty”

Register Here

 

Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin” 

 

• Podcast episode on how to do Korean facial massage. 

 

K-Beauty to Try: Ciracle Red Spot Cream

 

Recommendation of the Week:  Korean Film “Uprising” (전,란; lit. War and Revolt) 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

 

See omnystudio.com/listener for privacy information.

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. 

Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. 

 

Access Full Show Notes: Here 

 

CONNECT WITH ME  

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• Find Your Perfect K-Beauty Product Quiz

 

Products Mentioned in this Episode 

• Fwee Pudding Pots 
• Korean Makeup Spatula
• Dasique Pro Concealer Palette 
• Missha M Perfect Cover BB Cream

• Skin79’s Super Plus Beblesh Balm

• Parnell Cicamanu Cushion 

• AHC Aura Secret Tone Up Cream 

• Romand Better Than Palette

• Rom&nd Juicy Lasting Tint  
• Heimish Artless Glow Base

• Laneige Glowy Makeup Serum

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

See omnystudio.com/listener for privacy information.

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  

Access Full Show Notes: Here 

 

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K-Beauty News

• Korea surpasses France as the top exporter of beauty products to the US this year:

• Gelato Glaze Lip Mask wins Prevention Best of Beauty Award 

Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 

K-Beauty to Try:

Product mentioned:

• VDL Cover Stain Perfecting Foundation 

Recommendation of the Week

 Dr Rachel Ho

See omnystudio.com/listener for privacy information.

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 

Access Full Show Notes for this Episode: Here

 

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EPISODE SUMMARY 

• Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea 
• How brands and products become certified as “natural” and/or “organic” in Korea 
• Why the Korean beauty industry isn’t happy with the current regime 
• Proposed changes in 2024 and future of the natural / organic industry 
• Is Natural Beauty better?
• Issues with the natural beauty category 

See omnystudio.com/listener for privacy information.

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 

 

Access Full Show Notes: Here

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K-Beauty News: Microneedling in a Bottle - Scam? 

Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS"). 

Tune in for the full discussion. 

Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 

Product discussed: Jung Sae Mool Essential Mool Cream 

New Product Releases 

• Jelly Ko Dewy Glaze Toner Refill 

• Jelly Ko White Truffle Souffle Serum Refill 

• Jelly Ko Be Jelly Overnight Dream Serum Refill 

Tune in for the discussion on why we’re focusing on refills 

Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations

Products mentioned: 

1. Essence / Toner: Dewy Glaze Toner  
2. Serums: 

• Jelly Ko Be Jelly Overnight Dream Serum 

• Jelly Ko White Truffle Souffle Serum 

• Equlib Eau Briller Serum

•  Zeroid Intensive Hydrating Ampoule

1. Oil: Equlib Le Noir Face Oil
2. Moisturiser: 

• Bubble Tea Steam Cream 

• Zeroid Intensive Cream MD 

1. Occlusive:

• Cherry Blossom Sleeping Mask 

1. Avene Cicalfate

See omnystudio.com/listener for privacy information.

On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 

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EPISODE SUMMARY

• From Law to K-Beauty: An Unexpected Path
• Building a K-Beauty Empire

• K-Beauty Fan Following

• The Trends 

• Competition in the market 

• Looking ahead

• Wrap up 

Watch the Episode: On YouTube 

See omnystudio.com/listener for privacy information.