There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode. 

Access Full Show Notes for this Episode: Here 

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K-Beauty News

• Olive Young expanding to the US 
• New research from Amore Pacific into aged ginseng 
• L’Oreal Has Made Another K-Beauty Investment 
• 3 Global Beauty Brands are exiting the Korean market
• Aestura is Launching at Sephora in the US 

Question of the Week: What are the cultural attitudes about plastic surgery? How common in plastic surgery in Korea?

K-Beauty To Try 

Hera Sensual Nude Gloss

Recommendation of the Week 

 

• Korean Pharmacy Finds

See omnystudio.com/listener for privacy information.

If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry. 

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Jelly Ko

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Stay up to date with the latest K-Beauty

Find Your Perfect K-Beauty Product Quiz

K-BEAUTY DISCOUNTS FOR KBS Followers:

• YESSTYLE - Use Code KBS2020
• Jelly Ko - Use Code KBS2020 for 10% off your first order 

 

Access Full Show Notes for this Episode: Here 

 

Products Mentioned in this Episode 

Beyond Argan Therapy Repairing Shampoo 

Unove Deep Damage Repair Shampoo 

107 Scalp Purifying Microbiome Shampoo 

Manyo Factory Bioxyl Anti Hair Loss Shampoo  (save 5% with code KBS2020)

Dr Groot Density Intensive Care Hair Strengthening Shampoo

Longtake Intensive Shampoo 

Healing Bird Treatment Deep Moisture

Miseenscene Salon 10 Professional Cica Protein Treatment

Steam Base Tea Tree Scalp Water Scaler

Aromatica Rosemary Root Enhancer

Unove Silk Oil Essence

Longtake Sandalwood Intensive Hair Oil 

Unove Water Essence Mist

Cha Hong Fix Volume Hair Spray 

Etude Pang Pang Hair Shadow (save 5% with code KBS2020) 

Moremo Keratin Hair Color

See omnystudio.com/listener for privacy information.

Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hyaluronic acid. Lauren shares her recommendations for some makeup brushes to add to your collection and a new K-drama to add to your list. 

CONNECT WITH ME  Book a Consultation Watch the Show on YouTube Follow me on ThreadsMy InstagramShop KbeautyShop Jelly Ko Follow us on TikTok Stay up to date with the latest K-BeautyFind Your Perfect K-Beauty Product Quiz

K-Beauty News Headlines

 

K-Beauty News: Korean Beauty Mergers & Acquisitions

• Manyo Factory acquired by K & L Partners
• Dr G acquired by L’Oreal 

 

K-Beauty News: K-Beauty Exports Surpass $10 billion USD for the first time

Question of the Week: What are some Korean beauty products without hyaluronic acid in them?

Products mentioned:

• Atobarrier 365 Hydro Essence
• Round Lab Dokdo Toner
• iUnik Beta Glucan Power Moisture Serum
• Mixsoon Bean Essence

K-Beauty Products to Try: Picasso makeup brushes 

Recommendation of the Week: Drama “When the Phone Rings”

See omnystudio.com/listener for privacy information.

Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here. 

 

ACCESS FULL SHOW NOTES: Here

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2025 Korean Beauty Trend Forecast Part 2: AI (Artificial Intelligence) & AR (Augmented Reality) 

Technology Mentioned:

• AI Skin Analysis 

2025 Korean Beauty Trend Forecast Part 2: Milky Toners / Essences 

Products Mentioned:

• Tir Tir Milk Skin Toner

• Beauty of Joseon Glow Replenishing Rice Milk 

• I’m From Toner 

• Laneige Cream Skin Refiner

• Aestura Atobarrier 365 Cream Mist 

2025 Korean Beauty Trend Forecast Part 2: Sunscreens 

Products Mentioned:

• Beauty of Joseon Sunscreen

• Round Lab Birch Juice Sunscreen

2025 Korean Beauty Trend Forecast Part 2: Beauty Devices 

Products Mentioned:

• Medicube AGE-R Booster Pro 

• Jelly Ko Cherry Blossom Sleeping Mask.

• Medicube Jelly Cream 

2025 Korean Beauty Trend Forecast Part 2: Injectables

Products Mentioned:

• Rejuran

• Rejuran Healer 

• Rejuran S 

• Letybo 

• Daewoong’s Nuceiva

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

See omnystudio.com/listener for privacy information.

Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. 

 

Access Full Show Notes for this Episode: Here 

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EPISODE SUMMARY 

1. Trends we will see but won't be covering on this episode 

2. Exosomes

3. PDRN

4. Ectoin

5. Heartleaf

6. Peptides 

7. Retinol 

8. A word of caution  

Products and Brands Mentioned in this Episode: 

• Jelly Ko Cherry Blossom Sleeping Mask

• Genabelle PDRN 

• VT PDRN 100 

• CNP PDRN Ampoule 

• Rejuran Turnover Ampoule PDRN 

• Medicube Pink PDRN Ampoule 

• Goodal Heartleaf Calming Toner Pads

• Abib Heartleaf Spot Calming Pads 

• Mixsoon Heartleaf Essence 

• Anua Heartleaf Amopule 

• COSRX Peptide line

• The Face Shop

• AHC
• Primera 

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of. 

 

ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup

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PRODUCTS MENTIONED IN THIS EPISODE: 

Foundations 

• Matte: VDL Cover Stain Perfecting Foundation 

• Glow: Espoir Protailer Glow Foundation 

• Matte Cushion Foundation: Hera Black Cushion Foundation 

• Glow Cushion Foundation: Bbia Eau Glow Cushion 

• Cream Foundation: The Saem Cover Perfection Triple Foundation Balm 

Powders

• Finish Powder: Makeup Forever UHD Pressed Powder 

• Loose Powder: Innisfree No Sebum Mineral Powder 

Concealers

• Concealer: Luna Long Lasting TIp Concealer

• Stick Concealer: The Saem Cover Perfection Concealer Pencil 

• Pot Concealer: The Saem Cover Perfection Triple Pot Concealer 

Makeup Base: Yunjac Skin Perfecting Protective Base Prep 

BB Products

• BB Cream: Glow Breathable BB Cream 

• BB Cushion: Lara Clara Bio Cover Balm 

Lip Products

• Lipstick: Hera Sensual Powder Matte Lipstick 

• Lip Pencil: Banila Smudging Lip Pencil 

• Lip Liner: Clio Velvet Lip Pencil 

• Lip Gloss: Hera Sensual Nude Gloss 

Eye & Brow Products

• Eyeshadow: Holika Holika My Fave Piece Eyeshadow 

• Liquid Eyeshadow: 3CE Eye Switch 

• Palette: Clio Pro Eye Palette 

• Brows: Espoir The Brow Balance Pencil 

• Powder Brow: Skinfood Choco Eye Brow Powder Cake 

• Mascara: Etude Curl Fix Mascara 

Blushes 

• Powder Blush: mostly western. The Korean one was 3CE Mood Recipe Face Blusher

• Cream / Sticker Blusher: Vidivici Mineral Glow Cream Blusher

• Liquid Blusher: Nuse Mousse Care Cheek 

• Blusher Palette: Dasique Rose Milk Tea Collection 

• Lip & Cheek: Braye Lip Sleek

Contour & Highlight 

• Cream / Stick Shading: Etude Reborn Maker 

• Powder Shading: Too Cool for School Art Class by Rodin 

• Powder Highlighter: Glint by 비디보브

• Cream / Stick Highlighter: Hince True Dimension 

• Highlighter Palette: Glyf Illuiette Highlighter Palette 

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up!

 

Access Full Show Notes for the Episode Here 

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Biggest Skincare Trends of 2024:

1. Spicule Skincare

2. Clean Beauty 

3. Toner Pads 

4. Hydrating essences

5. Anti-aging essences

6. Pore creams

Biggest Ingredient Trends:

1. Retinol 

2. Glutathione

3. PDRN

4. Peptides 

Most Popular Lines 

1. Aestura’s Atobarrier 365 line

2. Manyo’s Pantetoin line and Bifida Biome line

Most Popular Korean Cleansing Oils in 2024

• Manyo Factory Cleansing Oil 

• Anua Heartleaf Cleansing Oil  

Most Popular Korean Essences in 2024

• Hanyul Red Rice Essential Skin Softener 

• The Whoo Bichup Self Generating Anti Aging Essence 

Most Popular Korean Serums & Ampoules in 2024 

• Manyo Bifida Biome Complex Ampoule 

• Aestura Atobarrier 365 Hydro Cera HA Deep Hydration Ampoule

• Innisfree Retinol Ampoule

• Dermafirm Soothing Repair Toning Serum 

Most Popular Korean Toners in 2024

• Wellage Hyaluronic 100 Toner

• Tony Moly Wonder Ceramide Mochi Toner

• Manyo Panthetoin Essence Toner 

Most Popular Korean Toner Pads in 2024 

• Skinfood Potato Madecassoside Soothing Pad

Most Popular Korean Lotions in 2024 

• Ongredients Skin Barrier Calming Lotion 

• Aestura Atobarrier 365 Lotion

• Scinic the Simple Daily Lotion

Most Popular Korean Moisturizers and Creams in 2024 

• Goodal Green Tangerine Cream 

• Sulwhasoo Concentrated Ginseng Renewing Cream 

• Dr G Red Blemish Cream 

• Dr G Royal Black Snail Cream 

• Our most popular - 

• Bubble Tea Steam Cream 

Most Popular Korean Mists in 2024 

• Jung Saem Mool Essential Water Micro Fitting Mist

• Oil mists - d’Alba Piedmont White Truffle Supreme Intensive Serum Mist

• Aestura Atobarrier 365 Cream Mist

Most Popular Korean Sunscreen in 2024

Round Lab Birch Sap Sunscreen 

Most Popular Korean Eye Creams in2 024 

• AHC Pro Shot Colla-juvenation Lift 4 Capsule Infused Eye Cream For Face 30ml

• Goodal Green Tangerine Dark Circle Eye Cream

Most Popular Spicule Skincare: VT Reedle Shot

Most Popular Peptide Product: Cosrx The Peptide Skin Booster Serum 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.  

 

Access Full Show Notes for this Episode Here

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News Headlines:

1. Korea’s Domestic Cosmetics Market Reaches New Heights 

2. Top Trends at Cosmoprof Asia

3. Small Dose Cosmetics 

4. How Social Media Created Beauty’s New Dialect

 

Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?

 

K-Beauty Products to Try

Products Mentioned: 

• Age20s Essence Cover Pact Crystal Shining Drop Edition

• Age20s Signature Essence Cover Pact Intense 

 

RECOMMENDATION OF THE WEEK: Atopalm for babies & kids

• Atopalm Tok Tok Facial Sun Pact

• Atopalm Outdoor Sun Stick 

• Atopalm Top to Toe Wash 

• Atopalm Gentle Baby Wash

• Pregnancy Stretch Mark Cream & Massage Oil 

• Cream Massage Oil 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. 

CONNECT WITH ME  

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• Find Your Perfect K-Beauty Product Quiz

Products Mentioned in this Episode

• Laneige Lip Sleeping Mask

• Laneige Cream Skin Refiner

• Laneige Glowy Makeup Serum

• Laneige Water Sleeping Mask 

• Laneige Radian-C Cream 

• Laneige Radian-C Spot Serum 

• Laneige BB Cushions

• Laneige Lip Glowy Balm 

• Laneige Bouncy and Firm Eye Sleeping Mask

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

 

See omnystudio.com/listener for privacy information.

2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. 

 

Full Show Notes Are Available Here

 

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K-Beauty News Headlines 

 

Skincare & Makeup Dupes are exploding in popularity in Korea

Products Mentioned: 

• Son & Park Arti Spread Color Balm

• Chanel Lip & Cheek Balm 

• Holika Holika eyeshadow 

• Dior Loose Blush

• BECHIC Makeup Spatula 

• Picasso Makeup Spatula

• Plu Cica Booster Reedle Shot 

• VT Reedle Shot

• Daiso Pudding Pots 

• Fwee Pudding Pots 

Data: 헤럴드경제 

 

Previous Korean Beauty Show Podcast Episodes on Dupes:

• Best K-Beauty Dupes for Expensive Products 

• Best Korean Skincare Dupes in 2022 

• Best K-Beauty Skincare Dupes in 2024 

• Best K-Beauty Makeup Dupes in 2024 

 

Top Selling Korean Beauty Products on Amazon for Q3 2024

Products Mentioned:

• Biodance Collagen Mask 

• COSRX Advanced Snail 96 Mucin Essence 

Data: MarketDefense x Beauty Matter 

 

Jelly Ko is now available at eCosmetics

Shop: Jelly Ko Collection 

 

Cleanical Beauty Panel 

Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency & the Rise of 'Cleanical' Beauty”

Register Here

 

Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin” 

 

• Podcast episode on how to do Korean facial massage. 

 

K-Beauty to Try: Ciracle Red Spot Cream

 

Recommendation of the Week:  Korean Film “Uprising” (전,란; lit. War and Revolt) 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

 

See omnystudio.com/listener for privacy information.