What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons. 

In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives. 

 

Access Full Show Notes for this Episode: Here 

 

CONNECT WITH MIXSOON 

Instagram: https://www.instagram.com/mixsoon_intl/

Korean Site: https://mixsoon.co.kr/

US Site: https://mixsoon.us/

Customer Service: [email protected]

 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads: https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
Shop K-Beauty: http://www.stylestory.com.au/
Shop Jelly Ko: http://www.jellyko.com.au/
Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty
Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

 

EPISODE SUMMARY

Lauren sits down with Mina from Mixsoon to discuss: 

• The founder’s beginnings as a distributor and how the brand “Mixsoon” was  born 
• How Mixsoon approaches both formulation and fermentation
• Growing their own Centella asiatica on a farm in Jeju Island 
• How the brand went from insider favourite to international “cult” brand 
• How they built a “clean beauty” brand without fear mongering 
• How the brand continues  to grow and survivor in the face of so many competitors shutting their doors 
• How their collaboration with Korean boy band Enhyphen came about 
• What’s next for Mixsoon

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