In The House

Toni and Jenny weigh in on what you can do to increase the appeal and exposure for a property to maximize the selling price of your listing.  This episode, you will learn the necessary due diligence to prepare for a listing presentation, strategic marketing tactics, and aligning the timing of the listing with your seller's long-term plans.   In any type slow or fast-paced market, a real estate agent can make mistakes along the way from misleading copy, using iphone photography, and getting the initial asking price wrong.  Tune in to avoid these mistakes and you'll have a loyal client that keeps coming back to you for your service!

It's no wonder Patti is the recipient of ULI BC Women's Leadership Initiative 2020 Outstanding Leader Award.  Patti Glass, Director of Corporate Marketing and Communications for Grosvenor Americas, sits down with Jenny and Toni to discuss how women play a role in corporate marketing and how important it is to build reputation in our business.  With over 10 years working in branding and marketing, she shares with us her experience and journey helping corporations remain at the forefront within the real estate development industry including an unconventional approach to Grosvenor's involvement with the World Rugby Seven Series.   Patti generously shares how she gets into conscious rituals, her current recommended reading, and what inspires her creative alchemy to come out to benefit the community. Enjoy her unique perspective on all things about marketing, opportunity, and personal growth. 

In the mix of uncertainty around the world, national homes sales hit a record high.  Aided by lower interest rates, homeowners hunkering down in the comfort of their own homes, and an inflow of offshore money, homes sales are 43% above the 10 year average.     Toni and Jenny chat about working with prospective buyers in a seller's market and strategies to win in multiple offers.  On the flipside, they also provide a number of guidelines on how to help a seller process through multiple offers.  Whether you are working with the buyer or with the seller, each side requires case-specific advice.

Teaching the emerging generation of women real estate agents how to be resilient in uncertain times is what Kim Hayden is all about.  Known as the Queen of Collaboration and a top producing agent in Calgary, Kim brings together the Real Resilient Series - a summit highlighting top female industry earners.     In this episode, Kim Hayden says there is no room for competition when you are in a collaborative space.  Building each other up and learning from the best will allow you to tap right into your natural genius.  With her 6-week practicum, she offers actionable assets for new real estate agents, teaches you how to tap into your 'why', and how to effectively build a community with your passion.

When you provide great customer service, word of mouth referrals are bound to naturally happen.  Imagine when you make a conscious effort or when you are intentional on cultivating your existing database, your ROI will exponentially grow.     Word of mouth is largely dependent on loyalty, so in order to get your clients to rave about you and your service, you need to give them a reason to talk about your company.  Toni and Jenny offer four highly effective ways to remain top of mind to get high quality referrals - providing a referral template, small incentives along the way, and customer feedback tools are just some of the ways to influence your clients.

Are you constantly striving to add more value in your business or services, but not getting the results you're expecting?  Michèle Soregaroli is the leading Differentiation Coach in Canada with an area of expertise in value propositions and competitive positioning for professional entrepreneurs. Founder and CEO of Transformation Catalyst, Michèle helps clients generate significant financial results by giving entrepreneurs the perspective they need to challenge business paradigms, become industry leaders, and champion excellence in their industry.   If you want to develop a clear understanding of your unique opportunities and how to strategically tap into your nuances, tune into this episode to achieve success, differently. 

In this week's episode with Harmonie Vachon, you will learn the 5 essential steps on how to start a Youtube channel plus gain loyal subscribers to keep coming back to your channel.  We know being on social media for beginners can be scary and overwhelming. Harmonie teaches us the basics of getting in front of the camera, what type of content you should be posting, and how to grow a Youtube channel from scratch.  Understanding how the algorithms work behind each video and collaborating with other influencers are just some of the tips she gives away to stay on top of mind of your subscribers!   Harmonie is a creative digital content producer and she teaches us how to build an online community by leveraging the power of YouTube.  Her advice comes from her online presence on making videos about West Coast living as well as her training with Vancouver Film School.    Check her out on Youtube:   https://www.youtube.com/c/HarmonieVachon    Recommended Book: Digital Minimalism by Cal Newport

Have you ever gotten that feeling that you weren't alone in a room?  While it's particularly easy to pay attention to details like the neighbourhood, price, size, and condition of a property, what if you come across a property that is haunted or was associated with an organized crime?  When a property carries an unfavourable quality or is unattractive to the buyer or tenant that is completely unrelated to the physical condition or features in a home, then it's referred to as a stigmatized property.  This includes a suicide or death in the property, a property that is vandalized, or a property was a former grow op.   Toni and Jenny share their own experience of buying and selling stigmatized properties.  They discover that the degrees of what one might find acceptable may not be acceptable to another.  Tune in this week to learn the steps you need to take as a real estate professional when representing your buyer or seller on a stigmatized property.

Simon Bray, President of Real Estate Wire (REW.ca), gives us a deep understanding of consumer behaviour and their online experience to help real estate agents understand their potential customers.  Equipped with in-depth consumer data, REW is empowering real estate agents to make informed business decisions.  Important insights such as the impact the crisis has made on a customer's willingness to purchase online and the role digital marketing platforms play to connect you with the customer will help your business adapt to their changing perceptions.   Reaching over 18M+ page views per month, REW acts as your partner and provides a real estate marketplace and information hub to connect home seekers and real estate agents online.  Their suite of digital solutions can help develop highly-targeted marketing campaigns delivering an optimal level of engagement.  On the backend, REW offers a Market Pro Dashboard enabling agents to monitor the performance of their listings and competition using a lead tracking system and listing performance analysis charts.   Their disclaimer: Get Results That Matter! Side Effects May Cause Increased Leads, Sales, And Uncontrollable Europhia!