It's pretty easy to spot a good website design when you're on a site that feels and looks effortlessly clean and is easy to use, but it can be difficult to place your finger on exactly what details make it so nice to use. In this episode, we talk about our favorite websites in the fine jewelry industry and what sets them apart.

From visual design to custom ring builders, we hope you find inspiration and gain some ideas for how to improve your own website.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Digital marketing tools are no longer limited to big companies with seven-figure marketing budgets. In fact, for anywhere from nine to fifty dollars a month, you can get your own personal marketing assistant who's available 24/7, posts everything to your social media accounts, and even calculates how well you posts do when you publish them in the morning versus the evening.

Sound too good to be true? Hear us out.

Digital marketing apps have exploded in prominence; they can schedule your posts automatically, help you analyze which posts do the best, and even recommend the best time of day to post based on your specific audience. What's more, they're unbelievably affordable for the amount of insights you gain. We discuss our favorite tools and apps, from free analysis sites to social media posting aids. If you're looking to grow your social media following and hone in on your audience likes and dislikes, a digital marketing tool will quickly become your best friend.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

Welcome back to Season 2 of In the Loupe, hosted by Punchmark and The Smithee Group. Guests, Katie and Cody, re-introduce the podcast (and mention why you might want to go back and listen to season 1 if you haven't already!). We get into a bit of birthday shenanigans and spill some secrets about what you're going to hear in season 2. From digital marketing to business leadership, we've got some gems for you.

Brought to you by:
punchmark.com
thesmitheegroup.com

Sponsored by:
podium.com/punchmark

In the Loupe is a weekly podcast that is dedicated to educating business owners on the latest tools and techniques that you need to be taking advantage of.

Brought to you by Punchmark, the jewelry industry's leading website provider, and The Smithee Group, a digital growth agency. This is your one stop shop for not just surviving, but THRIVING in a digital age.

We cover digital marketing techniques like SEO & SEM, Social Marketing advice to elevate your online presence, and strategies to improve your understanding of your website’s role in your business.

After each live show, the hosts would stay on a little longer after the episode ended and talk a little more casually about the episode's topic and their own personal feelings about it.
These are the best snippets from each episode's post show from Season 1! 
In the Loupe is taking a short break, but we will be back with Season 2 in early January! 

That's a wrap! Season 1 of the 'In the Loupe' podcast is coming to a close and we're looking back on some of the top moments from the season and answering your questions. We'll also give a teaser on what's to come in the next season, which you don't want to miss! 

Your website is the most important aspect of your web presence, serving as the centralized point for communication and shopping. Coordinating your business's messaging to pass through your website in strategic and dynamic ways is important when attempting to dominate the online space. 

This will be a live recording of the In the Loupe podcast, a podcast produced by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

I said the word Keurig and now Facebook is showing me ads like crazy!' Does Facebook listen to your conversations to deliver better ad experiences? While we can't answer that, we can give you the inside scoop on social ads and how to thrive with Facebook and Instagram ads. 

Hear from Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) as they talk paid social strategy and what works and what doesn't. 

Now that we've talked through SEO and how to boost your search ranking organically, we'll touch on paid search strategies for platforms like Google. 

Listen in as Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) talk through the pay-per-click model and search engine marketing and what you need to know to get started.

You've revamped your website experience, but you need to make sure people discover it. Now we're talking SEO, or Search Engine Optimization. SEO helps to drive more viewers to your website, and in this episode Blake Smith (Media Strategist- The Smithee Group) and Bryan Cockerham (CTO & Partner- Punchmark) are telling you what you need to know to get there.