We've said it before and we'll say it again: Your website is the most crucial tool when it comes to winning in the digital environment. So, how does it stack up? 

In this episode, Mike Burpoe (Lead UI/UX Designer- Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) are talking best practices when it comes to your website and what you need to focus on to drive conversions.

You've become a pro at developing and posting great content on social. Now what? The key to driving social growth is inbound and outbound engagement! What does that mean? Tune in to find out as Erin Lashley (Brand Strategists- The Smithee Group) and Katie Kinlaw (Digital  Marketing Manager - Punchmark) provide top strategies on how to maximize engagement on your profiles so your social numbers reach new heights! 

'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. 

This is the second half of a two-part episode that features Katie Kinlaw (Digital  Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your social strategy for success.

I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. 

This two-part episode features Katie Kinlaw (Digital Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your social strategy for success.

We all know how important the in-store experience is to your brand. But how does that translate online? Your website is considered 'homebase' when it comes to digital, and the experience that customers have online is just as important as the experience they have in-store. 

Join Elise Poeana (Director of Client Success- The Smithee Group) and Sarah Weekes (Associate Creative Director- Punchmark) as we talk about how you mirror your in-store experience to your online customers.

What are the fundamentals of digital marketing and why is it relevant to your brand? In this episode, Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) give you the 411 on digital marketing and what it takes to win! 

Welcome to the 'In the Loupe' podcast, featuring Punchmark and The Smithee Group! We're kicking off the series with a message from Ross Cockerham (CEO & Co-Founder of Punchmark) and Ben Smithee (CEO of The Smithee Group), where we'll chat about the importance of your website and digital marketing presence, and what you'll learn throughout the first season of the podcast. 

In our final episode, Ross Cockerham, Co-Founder & CEO, and Michael Burpoe, Lead UI/UX Designer, discuss the Survival Kit’s original goal, and what lead to its creation. Together, they cover what they have learned about the jewelry industry’s battle with the pandemic, and recap the best tips for jewelers who are making the leap into e-commerce. They also announce Punchmark’s next podcast, In the Loupe. Launching next month, this podcast is a collaboration with The Smithee Group which will cover aspects of social marketing, website strategy, and PPC. Stay tuned for more information!

This episode talks about the key to unlocking your cash flow while reopening your retail store. We hear from Dick Abbott, owner of The Edge (Abbott Jewelry Systems), who talks about the strategies behind turning your aged inventory into cash. This episode is hosted by Tommy Rhodes, Punchmark's Lead Developer, and Ross Cockerham, CEO and co-founder of Punchmark.

This week’s episode is about creative sales strategies to move some of your products while the stay-at-home order remains in effect, and ways to maintain your connection with your community when you aren’t able to see your customers. We interview Jeremy Jordan from Robert Irwin Jewelers in Memphis, Tennessee and take a close look at the ways that the pandemic has affected him on both a professional and personal level. This episode is hosted by Tommy Rhodes, Punchmark's Lead Developer, and Michael Burpoe, Punchmark's Lead UI/UX Designer.