PodCatalyst: The Official Podcast of IABC

In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy?

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In the latest installment of In Under 10, we talk to Emily

Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. 

Tune in as we discuss the pop star’s approach to branding,

as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work.


Emily Caister will present at this year’s World

Conference, 23-26 June in Chicago. Learn more about her session online here.


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