Today Brad speaks with Brittany Murphy of One Thing Marketing, a full-service online marketing firm based in Louisville, Kentucky. The company offers SEO website design, and social media and email marketing services.

Listen in as Brittany explains how to create authority in your industry as a local business using online tools and platforms, including social media, SEO, and Google My Business.

At the same time, she reminds us to balance our efforts out offline, noting that word-of-mouth and referrals are ultimately the two best ways to usher in new business.

Brittany also talks about the importance of differentiation in a highly competitive market and why publishing video content regularly can serve as a huge boost to your business.

She explains why a negative review here and there is not the end of the world, and how you can likewise use video to share powerful testimonials featuring client success stories.

Sign up for a Free 30-minute strategy session along with complimentary website and SEO audit and strategy https://www.onethingmarketing.net/strategy-session

Free ebook if you are not sure where to start. Download a copy of our 9 marketing strategies PROVEN to increase leads for your trade service company here - https://www.onethingmarketing.net/trade-service-ebook/

Sponsors:

• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
• Pella Windows & Doors - https://www.pella.com/

Events:

• Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed: 

• [02:41] How companies can optimize their online presence
• [08:03] How SEO impacts your ranking in Google My Business
• [13:01] Why getting a bad review is not the end of the world
• [15:16] How to get a good review
• [19:50] Verifying your address/es on Google My Business
• [23:11] Listing your satellite offices on Google My Business
• [26:54] Boosting your website’s SEO
• [36:44] Building your brand using video
• [45:29] Differentiating yourself from the competition
• [48:50] How Brittany got into marketing
• [53:33] Staying on top of the ever-changing social media landscape
• [57:15] Why you need to have your website on Wordpress

Connect with Brittany Murphy & One Thing Marketing: 

• Website - www.onethingmarketing.net
• Instagram - https://www.instagram.com/onethingmarketing/  
• Facebook - https://www.facebook.com/onethingmarketing  
• LinkedIn - https://www.linkedin.com/company/one-thing-marketing
• Twitter - https://twitter.com/1thingmarketing
• YouTube - https://www.youtube.com/c/onethingmarketing

Connect with Brad Leavitt:

• Website - https://www.aftconstructionpodcast.com/
• Instagram - https://instagram.com/aft_construction
• Facebook - https://www.facebook.com/aftconstruction
• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
• YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Brittany:

• When it comes down to it, what your business needs to do is to make it easier for the client to find you and to find 
• information about you.
• It’s not the end of the world when you get a bad review. That is part of the natural process. Nobody is going to be pleased 100% of the time.
• Remember that web pages rank, not just the website.
• Differentiating yourself is a huge aspect of marketing.