The average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor? 

Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we want our open rates to increase. 

A special thank you to Hannah Lipschutz, John Walsh, Patty Breech, Katelyn Baughan, and Christina Tzavaras Edwards for sharing their wisdom with us. Let’s get started!

Resources & Links

Where do you struggle with your email marketing efforts? Is it in the acquisition of getting new people on your email list? Is it in drafting the emails? Is it getting those open rates? Or do you have an incredible email story to share that everyone should hear? Drop me a note on LinkedIn or Instagram either way. I look forward to hearing from you.

Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.

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Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

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