Phone calls from Bajaj Finance offering loans are almost inescapable and the non-bank has been facing quite a backlash for it.

But telecalling has been an enduring sales channel for the company which boasts of a loan book worth nearly $30 billion. And despite the massive size of its loan book, it’s been growing at a phenomenal rate. 

But now, Bajaj Finance has become a prisoner of its own growth rate. It has to maintain it anyhow.

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