IndieGameBusiness®

Who is your audience? Did you just say 'all gamers' or 'hard core gamers?' To make the most of your limited resources you need to know who your audience is. Like REALLY know them. I am going to show you how.

You will learn the steps you need to take to have a better picture of your audience. You will learn how to figure out where they live, and what kind of games they are looking for so you can market in the right place with the right message.

Link to the presentation: https://www.dropbox.com/s/lkjveg6abba9dth/zukowski_IGB_presentation.pdf?dl=0

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Lou's here talking about the upcoming Extra Life event.  How indie teams  can help and how Extra Life can help indie teams! #gamedev  #indiegamedev #gamedeveloper

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Indie developers have several challenges today when it comes to marketing their work and finding a following. A frequently overlooked aspect of this is establishing your studio and positioning with branding. What actually goes into building a brand? Why would you need to do so? How is branding different from advertising and marketing campaigns, and what are the unique aspects that game developers in particular need to be mindful of?

You will learn -

-The elements of branding art

-Visual and written components of branding

-Branding for your studio vs. titles or franchises

-Why branding matters to fans and publishers alike

-Slogans, taglines, and copy techniques

-Building a brand style guide

-And more!

Here is a link to the slides that were used during this presentation.

https://www.slideshare.net/RachelPresserEA/how-indie-developers-can-polish-their-branding-igb-2020

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

During the session, we delve into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. You will first learn the core components of customer lifetime value and how to calculate LTV. We will then delve into ways to improve the value of your customers, your advertising mix and overall profitability.

Here is a link to the Lloyds presentation - https://www.slideshare.net/CasualGame/indiegamebusiness-understanding-ltv-the-most-important-kpi-in-gaming

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

For the last 30 years, Germaine has been at the forefront of IP licensing into and out of video games.  We'll discuss the current marketing for licensing when a video game IP is ready for licensing out of games, and answer all your questions along the way.  

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Sean Gotkin joins us from Carry1st, Africa's largest mobile publisher, and he's answering your questions and breaking down the facts about this virtually untapped market. #gamedevelopment #mobilegames

Reach out to Sean at:

www.linkedin.com/in/SeanGotkin 

https://www.carry1st.com

https://www.facebook.com/carry1st/

https://twitter.com/carry1st

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

We discuss everything from how to pitch your game to an incubator to what things that investors look for that helps them decide if they want to throw money at you!

Check out Pontus on ALL the social medias:

https://www.facebook.com/globaltopround/

https://www.linkedin.com/in/pontusmahler/

G.Round:

https://twitter.com/gameroundco

https://www.facebook.com/groundcommunity/

https://bit.ly/grounddiscord

Personal:

https://www.facebook.com/pontus.mahler

https://www.facebook.com/zlapped

https://twitter.com/bzlapped

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

On today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates.

You can check out Khosouf Studios in the links below.

https://twitter.com/khosouf_studio 

https://www.instagram.com/khosouf_studio/ 

https://www.facebook.com/Khosouf 

https://www.khosouf.com/ 

https://www.youtube.com/watch?v=eyXRJmvrGmw

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

On today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates.

You can check out Khosouf Studios in the links below.

https://twitter.com/khosouf_studio 

https://www.instagram.com/khosouf_studio/ 

https://www.facebook.com/Khosouf 

https://www.khosouf.com/ 

https://www.youtube.com/watch?v=eyXRJmvrGmw

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndieOn today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates.

You can check out Khosouf Studios in the links below.

https://twitter.com/khosouf_studio 

https://www.instagram.com/khosouf_studio/ 

https://www.facebook.com/Khosouf 

https://www.khosouf.com/ 

https://www.youtube.com/watch?v=eyXRJmvrGmw

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Today, Jay and Indie are talking about digital conferences in the gaming industry and how to bring your "A" game. You definitely want to stand out from the crowd and get noticed.

They will also be fielding questions from the Discord and the live streams regarding all things gaming industry.

#virtualconferences #videogames #indiegames #videogameindustry #indiegamebusiness

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie