In this episode of Angus Underground, hosts David Brown and Seana discuss their experiences

at the 2025 National Western Stock Show, emphasizing the importance of networking in the cattle

industry. They reflect on memorable moments from past shows, including the evolution of the cattle

facilities and the significance of quality breeding practices. The conversation transitions into a

deep dive into the art and science of cattle breeding, highlighting the role of embryo transfer in

enhancing breeding programs. The episode features insights from renowned breeder Kelly

Schaff, Schaff Angus Valley, Saint Anthony, ND, who shares his expertise on cow families, selection criteria, and the impact of technology in modern cattle breeding. In this conversation, Kelly discusses the evolution of the Schaff Angus Valley cattle breeding operation, emphasizing the importance of embryo transfer and IVF in enhancing herd quality. He highlights the significance of ranch tours for customer engagement and the value of sharing knowledge with clients. Kelly reflects on his definition of success, which includes profitability and customer satisfaction, and offers advice for young breeders to focus on quality genetics. He also addresses the challenges of managing expectations and the pressures of maintaining a successful breeding program while balancing personal life and work commitments. In this conversation, we explore the intricacies of cattle breeding, focusing on time management, the future of the seed stock industry, emerging technologies, and the challenges faced in advancing breeding practices. The discussion also highlights the importance of legacy, personal insights, and community engagement through upcoming sales, culminating in a concise elevator pitch that encapsulates the unique aspects of the SAV breeding program.

For more information on our episode sponsor, Rousey Angus, please visit Rouseysimangus.com.

To learn more about Schaff Angus Valley, please visit schaffangusvalley.com.

To learn more about advertising with Angus Underground Podcast, please email [email protected].

Learn more about our sponsor, Montana Ranch, by visiting

MontanaRanchAngus.com.