Social media influencers are glamourizing the use of cannabis, heroin and other controlled substances, and governments and companies need to do more to stop these kinds of messages being spread on popular platforms, the head of a UN-backed drug control body warned on Thursday.

Jagjit Pavadia, the President of the International Narcotics Control Board (INCB), spoke to Conor Lennon from UN News on the launch of the organization’s annual report, which also shows that many potentially harmful drugs are easily available online.

Ms. Pavadia began by outlining the scale of the problem, and the danger it poses, particularly to young people and children.