At Commodity Classic 2026, Lane sat down with Greg Smith of Helena Products Group (HPG) to dig into what’s driving innovation in agriculture today—and what’s coming next. From the inside of Helena’s formulation labs to the broader product pipeline, Greg shares how HPG is developing new technologies designed to improve performance, increase ROI, and make products easier to handle for growers.

They also highlight the Innovation Never Stops documentary series, which showcases how Helena collaborates with farmers across the country to solve real-world challenges. Plus, hear how HPG is investing in the future through FFA curriculum and a new 35-foot mobile learning center bringing hands-on ag education and cutting-edge technology directly to rural communities.

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