Innovation has become an increasingly popular word both at home and in the office—but what is it and why do you need to be focused on it? Guest Dustin Bobbitt joins host Damien Martin to break it down and share perspectives and insights on lessons learned as BKD's director of innovation. Here's what's covered:

• How do you define innovation? [01:17]
• Why is innovation so important to an organization? [04:43]
• Innovation and private equity [06:58]
• What does innovation look like in a public accounting firm? [08:42]
• Examples of innovation at BKD [13:38]
• Is there a process to innovation? [17:31]
• Some of the best ideas come from those who are just starting [21:31]
• Tips for organizations looking to innovate [22:47]
• "Embrace an innovative mindset" [24:46]

Learn more about our guests and get additional resources here.

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