In this vAuto podcast, dealer principal Marc Cross of San Antonio-based Jordan Ford opens his playbook to share a creative approach to moving aged new and used vehicles—a “Brown Banana” sale. Cross discusses how he spiffs his team to move the cars and ensure customers understand an aged unit for the store means a great value for them.

Cross also details a remarkable car business career that started as a Ford rep, pioneering one-price selling, and an operational philosophy that’s remained constant for nearly 40 years.