Product development is an interesting part of the ecommerce vendor landscape, and SaaS world is a constant stream of feature updates. This week we’re focused on one of our favourite vendors, BigCommerce, and we’re joined by leading voices in the strategy and product development team.

In the first of two episodes, we talk to Aaron Sheehan, Director of Competitive Strategy about:

We've been aware of Shopbox for a while but hadn't had the chance to look under the hood of this AI solution that powers product selection for recognised and anonymous visitors.

Cold start strategies are generally quite rare in ecommerce AI/ML tools, or hard to get working effectively. Shopbox is deliberately focused on kicking in from the very first click, aiming to show shoppers more of what they want. The end goal is increasing retail ecommerce profit.

It sounds simple but what's the reality? We sat down with Shopbox CEO Alan Gormley to understand how the platform is being used by retail ecommerce businesses.

More than 40% of online spending post-pandemic is taking place on ecommerce marketplaces, according to Wunderman Thompson's Commerce Future Shopper Report.

Marketplace platforms have been instrumental in the creation of new ways online buyers and sellers connect in a global marketplace, enabling seamless transactions for small businesses and large alike.

Selling on marketplaces brings its unique challenges, as each has its own processes and product data requirements. In this episode we talk to marketplace commerce specialist eCommeleon, sharing advice on how to approach marketplace selling and how their platform reduces manual effort and improve data quality.

The migration away from legacy monolith platforms to headless SaaS solutions has picked up pace over the last few years, as the mid-market seeks more cost effective and flexible ecommerce ecosystems.

But no platform model or vendor is perfect, all decisions come with pros and cons. In this episode, Paul interviews the head of ecommerce and lifestyle brand J Lindeberg and their design and development partner, Grebban. He explores why the business decided it needed to modernise its ecommerce platform, why Shopify was chosen and the impact of deciding to go the headless route.

Tune in for practical insights into the decision-making process and implications of this ecommerce ride.

Dataships is an interesting niche vendor focused on improving ecommerce site compliance with data privacy regulations whilst simultaneously increasing opt-in rates to boost marketing activity.

What's interesting is that Dataships is able to dynamically change consent forms and opt-in capture forms based on a user's location, to ensure the website doesn't unnecessarily block legitimate opt-in permissions.

In this episode co-founder Michael Storan and head of partnerships Ian Madigan (who also happens to be an Irish international rugby player, which has delighted James) explain how the solution works and how ecommerce merchants are using it to get results.

ASKET boldly states that the world doesn't need another fashion brand. Their definition of progress is reduced wardrobes and people spending more on items that last for longer.

They adopt the same approach to their tech stack, investing in the best fit and quality systems to help them deliver the business vision.

In this episode we caught up with ASKET's Head of Data & Technology, Vidar Trojenborg, and Jonathan Selander, cofounder at their devleopmen t partner Made People.

We discussed:

The Bottle Club is a multi-brand ecommerce store selling nearly 10,000 different alcohol products. It has achieved considerable growth over the last few years, implemented specialist 3rd party systems to enhance its ecommerce capabilities.

In this episode we talk to head of ecommerce, Tim Martin Harvey, about the tech stack, how they approach multi-brand selling on Shopify, the value the Akeneo PIM has added and insights into using Algolia to improve search and merchandising results.

This the concluding episode of our Amazing Women in Ecommerce series, AWIE was launched by Yotpo in 2018 to celebrate how women are leading and shaping the ecommerce industry.

In this episode we interview the wonderful ecommerce team at Astrid & Miyu, a contemporary jewellery brand whose positioning is “More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.” Let’s find out more!

KOOKAÏ was originally founded in Paris in 1983 with a simple vision to offer fashionable, high quality pieces at accessible prices. In 1992, the founders of KOOKAÏ Australia introduced the Parisian label into the lives and wardrobes of the Australian woman, with the opening of their first boutique on Melbourne’s Chapel Street. 

As part of our series celebrating the achievements of leading women in ecommerce, we sat down with KOOKAÏ's ecommerce product manager to discuss how they're using Shopify to grow online sales and deliver an excellent customer experience.

Tune in to listen to Sera Volau discuss her role as a product manager and explain some of the ecommerce technology selection decisions the business has made.

Angie and her partner Bernard were driven to start ethical brand Kind Laundry to offer customers an alternative to single-use plastic jugs, with a mission to help eliminate 1 billion plastic jugs polluting our planet, every year. Their products are sustainable, contain no harmful chemicals and are much easier to use.

As part of our series celebrating the achievements of leading women in ecommerce, we sat down with co-founder Angie Tran to discuss how they're using Shopify to grow online sales and deliver an excellent customer experience.