Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

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In this episode, we dive into the exciting world of AI tools and generative AI, focusing on how they're changing the content creation game for ecommerce businesses.

We're joined by highly experienced content and media strategist, James Carson. James was previously MD at History Hit and has led content and digital marketing teams for large publishers like The Telegraph.

We chat about how technology is democratising and revolutionising everything from product descriptions to video and animation, making life easier and more efficient for content teams.

But it’s not all sunshine and rainbows; we also tackle some of the big concerns that ecommerce teams need to keep an eye on. From ensuring the authenticity of AI-generated content to maintaining the human touch in editing and approval flows.

Tune in for a lively discussion that balances the incredible benefits of AI with the potential pitfalls, giving you a well-rounded look at the future of ecommerce.

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We’ve been trying to get CurrentBody's CTO, Andrew Showman, on the podcast for several years to talk about how they run the tech side of their business, having grown it to £80m+ in ecommerce revenue and operating across 14 international stores.

When we last met, Andrew talked about their move to AirTable across a few areas of the business and in this episode he talks us through where it's being used and some of the benefits they've seen.

We’re also impressed with CurrentBody's adoption of AI to drive operational improvements, and focus on how they're using AI within the AirTable setup as well as the impact of Siena for customer services.

Tune in for all this and much more, get insights from a highly respected ecommerce leader and learn how a fast growth brand is using its tech stack.

A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces.

We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a strategic level, perhaps it’s not surprising to see this dischord.

In this 12 minute masterclass we break down how you should be using NPS on your ecommerce store to measure CSAT effectively and boost CX through proactive campaigns.

Unlock the secrets to running an efficient project team and crafting a winning product roadmap with our new podcast tailored for ecommerce businesses!

Dive into expert insights from B&Q's Digital Optimisation Lead Kaylie Mitten on orchestrating multiple disciplines, from strategic planning to flawless execution.

Learn how to build compelling business cases, manage stakeholders effectively, and deliver impactful Board presentations.

Whether you're a seasoned professional or just starting out, this podcast equips you with actionable tips and best practices to navigate the complexities of project management and roadmap planning.

Elevate your ecommerce strategy, streamline operations, and drive success with proven methodologies. Tune in and transform your approach to leading dynamic, results-driven teams!

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ABOUT THIS EPISODE:

OneStock is a leading Order Management System businesses use to grow sales, simplify returns and optimise everything in between. It powers some of the world's leading brands including Whistles, Monsoon & Dune.

Managing supply chain complexity is a challenge for all businesses, with retailers wanting to be able to maximise their sales opportunity through effective inventory management across sales channels and control the logic for when and how stock can be sold.

In this podcast, Joe Till talks about the trends OneStock is seeing in global ecommerce and how their platform is helping retailers improve their OMS capabilities.

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In this podcast, Sniffie founder Tomi Gronfors shares his insights on helping more than 600 ecommerce retailers implement pricing automation strategies.

Dynamic pricing is a strategy where ecommerce brands adjust the prices of their products in real-time based on various factors such as demand, competition, market trends, and customer behaviour.

By implementing dynamic pricing, brands can optimise their pricing to better match what customers are willing to pay at any given moment. For example, during peak shopping periods like holidays or special promotions, brands can increase prices to capitalise on higher demand.

Conversely, during off-peak times, prices can be lowered to attract more buyers and move inventory. This flexibility helps in maximising revenue by ensuring that prices are always aligned with current market conditions, ultimately driving more sales and higher profits.

There is da Vinci quote used in Nick Kolenda’s book on pricing psychology that sums up what I’m talking about in this video masterclass: “All our knowledge has its origin in our perceptions”

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening within the ecommerce industry in February.

Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce teams should be thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day work.

Any questions, please let us know via LinkedIn or using the form on our website https://insidecommerce.fm

In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan.

Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams.

There are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band).

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