Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

At your most business-critical times and under peak demand, digital channels need to cope with high volumes of traffic without fail. Many businesses don’t have the tech skills in-house to do detailed performance monitoring, or don’t have the bandwidth, which is why they turn to external specialists. So we reached out to the team at thinkTribe, who work with a wide variety of retailers including Boden, Cineworld, Dixons Carphone. In episode 61, we discuss what impact performance monitoring has on the bottom line and what the real cost of failure to test is.

In our 60th episode, we're joined by Data and Analytics Specialist, Al Wightman, who talks us through how GA and GTM should be implemented on the average ecommerce site, best practices for leveraging events and custom dimensions, the new GA4 features and much more.

In our 59th episode, we're joined by Chris Hemmings from Signifyd, who talks to us about the fundamentals of managing fraud risk, best practices at different levels, where and why a tool like Signifyd adds value to retailers, how Signifyd is helping brands to unlock more revenue and where the product is going in 2021.

In our 58th episode, we're joined by Bob and Richard from Yottaa, who talk to us about the importance of performance, balancing performance vs functionality, measuring performance improvement and also about how Yottaa works and where their gap is.

For our 57th episode, Paul and James discuss common challenges for ecommerce teams in terms of vendor selection when replatforming for ecommerce platforms and the wider ecosystem of 3rd parties you need to plugin in to your tech stack. We're joined by Fergal O’Mullane, CEO and Co-Founder at Validify, a vendor management platform that gives consumer brands the tools to source, evaluate and manage the procurement of technology solutions into their business.

In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce  platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.

In our 55th episode, we're joined by Vue Storefront CEO Patrick Friday, who talks to us about the key benefits of PWA, how the platform has developed over time, moving up-market, the ecommerce platforms they're currently working with, their partner eco-system and much more.

In our 54th episode, Paul and James talk about key tools and solutions for getting the most from key sales periods. We discuss a number of important areas including product recommendations, bundling, popups and overlays, basket abandonment campaigns and various other aspects of on-site trading. 

In our 53rd episode, we're joined by Shopware's Developer Evangelist, Sander Mangel who talks to us about their new ecommerce platform version 6. Shopware launched v6 and the end of 2019 and it represented a complete re-architecture to an API-first platform. We talk to Sander about how the new version has evolved in 2020, which features have been migrated, how much progress has been made by the community in porting apps over to the new platform and getting under the hood of the new PWA.

In our 52nd episode, James and Paul are joined by Rita Mantler, who is the Technical Director and Founder of Telescopic. Rita answers a host of questions on how bespoke integrations should be approached, the benefits of bespoke vs off-the-shelf solutions for integrations, how to approach technical discovery, risk management and Rita's preferred tech stacks to work with.