Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation.

Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer experience becomes less impactful. We explore with Brian where the Bloomreach DXP fits in and how the platform enables ecommerce teams to improve product discovery.

For our 70th episode, we're joined by cofounder and Chief Customer Office of Ometria, James Dunford Wood. We discuss data integration of eCRM and lifecycle marketing strategies using smart ESPs for campaign automation. As a recognised market-leader, we wanted to explore how ecommerce teams can create and deliver incredible experiences across all customer touchpoints using Ometria's cross-channel marketing platform.

In our 69th episode, we're joined by James Fearne, Lead Customer Success Manager at Contentsquare. James explains the Contentsquare product, how their solution differs from others on the market and how ecommerce teams typically use Contentsquare to get insights into content performance and new opportunities.

In our 68th episode, we're joined by James Brooke and John Williams, CEO and CTO from Amplience, who discuss how headless CMS solutions work and add value, common requirements for CMS solutions for different types of retailers and the broader role of a CMS for ecommerce businesses.

In our 67th episode, we're joined by a global thought leader in ecommerce and CX, Martin Newman. Martin talks to us about the importance of customer experience, where it should sit in a business and the perils of bad customer service with practical examples. He also explains his new CX platform Customer Service Action and where it fits in a retailer's customer service framework.

In our 66th episode, we're joined by experienced eCommerce professional Emma Bonar, who recently moved away from working for brands to starting her own business, 69b Boutique; a multi-channel fashion boutique based in London. We talk to Emma about the nuances between working for big brands and running her own business, the pros and cons of Shopify, the role of their physical store and much more.

In our 65th episode, we're joined by Ash Young from Carmats.co.uk (also the MD of Evoluted), who talks to us about how he has grown his ecommerce side project to > £1m turnover in just 12 months. Ash talks about key aspects such as scaling on Shopify, the move to Shopify Plus, key acquisition channels and much more. Get practical lessons from a business owner on what is behind this success story.

In our 64th episode, we interview the Ecommerce & Technology Strategist at Loaf, Louis Adamou, on the challenges of owning the enterprise wide technology stack and the art of managing an ecommerce product roadmap.

For episode 63, we talked to Neil Howarth, Solution Director for SAP about their new SaaS commerce platform that's cloud-native and enables fast launch of ecommerce experiences. We discuss why SAP launched Upscale, what the tech stack looks like, how SAP is positioning the product in a crowded marketplace and an overview of some of the core features.

In our 62nd episode, we're joined by Ecommerce & Customer Director at Heal's, David Kohn. David talks to us about how they are approaching their Magento 2 implementation, key insights from the discovery process, the process of selecting third parties and their recent shift to focus on digital.