In this episode, we celebrate our new book <a href='https://a.co/d/bgd50YG'>Hacking the Human Mind.</a> We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were writing it again.

In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were writing it again.

In this episode, we celebrate our new book <a href="https://a.co/d/bgd50YG" rel="noopener noreferrer">Hacking the Human Mind.</a> We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were writing it again.

Inside Hacking the Human Mind: lessons from the world’s most effective brands

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Inside Hacking the Human Mind: lessons from the world’s most effective brands

Inside Hacking the Human Mind: lessons from the world’s most effective brands

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