Marcus Johnson joins the show to talk about the launch of Heritage Jiu Jitsu, a premium new BJJ studio in Morganville, NJ. Shintaro and Marcus dive into the design philosophy, his coaching background, running elite gyms like Essential BJJ and Marcelo Garcia Academy, and what it really takes to build a high-end academy from the ground up.From coaching at ADCC to navigating business systems like billing, merch, and buildouts—Marcus shares a detailed behind-the-scenes look into launching a modern BJJ academy in 2025.Join my Patreon for:✅ 1-on-1 video call coaching✅ Exclusive technique breakdowns✅ Direct Q&A access✅ Behind-the-scenes training footage🔗 Subscribe & Support Here: https://www.patreon.com/shintaro_higashi_show Links:🇯🇵 Kokushi Budo Institute (The Dojo) Class Schedule in New York, NY 🗽: https://www.kokushibudo.com/schedule🇯🇵 Higashi Brand Merch & Instructionals: https://www.higashibrand.com📚 Shintari Higashi x BJJ Fanatics Judo Courses & Instructionals Collection: https://bjjfanatics.com/collections/shintaro-higashi/David Kim YT/Instagram:  ⁨@midjitsu⁩