Behind the Craft

Inside How Figma Builds AI Products | Yuhki Yamashita (CPO Figma)


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My guest today is Yuhki Yamashita, Chief Product Officer of Figma.

Yuhki and I talked about how Figma:

- Created a culture where employees love their craft

- Builds AI products to solve real user problems

- Plans to make design accessible to everyone

Yuhki is a great storyteller and shares an inside look at how Figma’s amazing product culture works. If you enjoy our conversation, please like and subscribe to support the podcast.

Get the takeaways: https://creatoreconomy.so/p/yuhki-inside-how-figma-built-figjam-ai


Timestamps :

(00:00) How PMs should collaborate with designers

(04:00) How to hire people who care about craft

(05:20) Balancing craft with moving metrics and optics

(07:43) Tips to get better at storytelling

(10:52) How Figjam evolved from Figma

(12:45) Why fun is a pillar for Figma products

(16:59) Evaluating AI use cases for Figjam

(19:01) Quality is everything with AI products

(24:31) How to balance power user and new user needs

(29:24) Best way for PMs to learn design

(31:45) Embracing AI in work and creativity


Where to find me:

Newsletter: https://creatoreconomy.so/


📌 Subscribe to this channel – more interviews coming soon!


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