Inside Independent Publishing (with IBPA)

IBPA is always looking for ways to set up independent publishers and author publishers for success, so we partnered with PubWest and Portland State University’s Graduate Program in Book Publishing to research five key issues facing publishing distribution today. Portland State University’s Director of Book Publishing and Assistant Professor in English Dr. Rachel Noorda and Rachel Done, who is one of the talented students who worked on this project and a freelance publishing professional, visit “Inside Independent Publishing (with IBPA)” to discuss the findings of the project, which include ways for indie publishers to make their distribution more profitable, sustainable, and eco-friendly!

PARTICIPANTS

Dr. Rachel Noorda is Director of Book Publishing and Assistant Professor in English. She researches twenty-first century book topics such as entrepreneurship, marketing, small business, national identity, and international publishing. Her book Entrepreneurship Identity in U.S. Book Publishing in the Twenty-First Century was published last year by Cambridge University Press. She loves guiding students and collaborating with her colleague Kathi Inman Berens on media behavior and piracy.

Rachel Done Cubillas is currently a freelancing publishing professional, with focuses on writing, design, marketing, and project management. Basically a little bit of everything. She is set to graduate with her MA in Book Publishing and Comics Studies Certificate from PSU this coming June. She loves exploring new topics and skills, as well as spending time with her menagerie of a family. 

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

View the full distribution report here: https://www.ibpa-online.org/news/601797/IBPA-PubWest-and-Portland-State-University-Publish-Students-Research-on-Distribution-Practices.htm

Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Follow Dr. Rachel Noorda:

Twitter - @rachellynchase

LinkedIn - https://www.linkedin.com/in/rachel-noorda-4273623b

Follow Rachel Done:

Facebook - https://www.facebook.com/rachel.doneGR/

Twitter - @RachelDC06

LinkedIn - https://www.linkedin.com/in/rachel-done-97510b186/

Website: https://racheldonecubillas.com/portfolio/

It’s a major goal of many independent publishers and author publishers to get their books carried in a bookstore, but as many have found, it can be a difficult market to break into. “Inside Independent Publishing (with IBPA)” invites Village Books & Paper Dreams Co-Owner and Steward Paul Hanson and Publishing Coordinator Chloe Hovind to share expert tips about how indie publishers can get bookstores to stock their books, and the reasoning behind why it’s so difficult to get their books carried in the first place.

PARTICIPANTS

Paul Hanson is one of three co-owners of Village Books in Bellingham and Lynden, Washington. He produces workshops and classes through the Chuckanut Writers Program in partnership with Whatcom Community College and has been a coordinator for the Chuckanut Writers Conference. Before arriving in Bellingham in 2011, Paul was the long-time manager of Eagle Harbor Book Company on Bainbridge Island. He is a writer and publisher, former President of the Pacific Northwest Booksellers Association, and past core team member of Fields End, a writers' community on Bainbridge Island. He's passionate about building communities for writers, helping them from inspiration to publication, and connecting them with readers.

Chloe Hovind is a Pacific Northwest native whose enthusiasm for books found her a home at Village Books & Paper Dreams. As a librarian-trained bookseller, Chloe enjoys working one on one with local authors to help bring their stories to life through Village Book's self-publishing program and loves helping the community discover the local talent that resides on the shelves of their local bookstores.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

To learn more about the IBPA Bookstore Catalog, which helps publishers reach the bookstore market, visit: https://www.ibpa-online.org/store/ListProducts.aspx?catid=568428

IBPA has many marketing, advertising, and promotional plans to help get the word out about your books, so check them out: https://www.ibpa-online.org/store/

To learn more about the IBPA’s Industry Standards Checklist for a Professionally Published Book, visit https://www.ibpa-online.org/page/standardschecklist

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

To learn more about Village Books & Paper Dreams, visit: https://www.villagebooks.com/

Marketing books can be overwhelming and discouraging, and to make matters more difficult, there are a lot of dependable strategies out there that wield excellent exposure for books but that does not necessarily mean that they lead directly to book sales. Book Launchers Founder Julie Broad joins us on “Inside Independent Publishing” today to go over some of the best book marketing tactics available and to explain the results publishers can expect from those tactics.

PARTICIPANTS

Julie Broad is the founder of self-publishing services firm Book Launchers and an Amazon Overall #1 Best Selling Author. Her popular YouTube channel BookLaunchers.TV teaches nonfiction authors how to write and market books people will want to read. An expert on writing with marketing in mind, Julie been speaking on stages across Canada and the US since 2009, providing the best approaches to get results, make an impact, and ultimately, make more money. 

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

To learn more about Book Launchers, visit:

www.BookLaunchers.com/gameplan

IBPA has many marketing, advertising, and promotional plans to help get the word out about your books, so check them out: https://www.ibpa-online.org/store/

The U.S. has thousands of libraries, so if an independent publisher can get their books carried in the library market, it can be great exposure for their books and a lucrative endeavor. But, how does an indie publisher get libraries to carry their books? On this episode of “Inside Independent Publishing (with IBPA),” we invited Founder and Former CEO at BiblioLabs and Senior Manager of the BiblioLabs Division at LYRASIS Mitchell Davis to share tips for how independent publishers and author publishers can get their books into libraries!

PARTICIPANTS

Mitchell Davis is a digital publishing and media entrepreneur with over twenty five years experience in the book publishing industry. He was the founder in 2000 of BookSurge, an indie publishing and print-on-demand technology platform which successfully exited in an acquisition to Amazon.com in 2005. BookSurge later became CreateSpace and Kindle Direct Publishing (KDP). After spending two years in senior management at Amazon he founded BiblioLabs which successfully exited in a merger with the global library nonprofit LYRASIS in 2021. BiblioLabs is a digital community engagement platform focused on helping libraries excel at local content. It has borne a number of innovative projects such as Indie Author Projectand the Creator local publishing tools for public libraries. Mitchell is also a partner in Creative Media, a print-on-demand book distributor working in the open content space and Rare Bird Farm a newly launched "tiny festival" music venue and artist platform. When not working he is an avid reader (currently reading any and everything by Kurt Vonnegut), music lover (plays in a Widespread Panic tribute band), futbol fan (Tottenham Hotspurs), and outdoor sports enthusiast.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

To learn more about Mitchell Davis’ work, visit:

www.indieauthorproject.com

www.biblioboard.com

www.createsharediscover.com

To learn more about how IBPA can help you get your books into the library market, check out IBPA’s American Library Association Conference program: https://www.ibpa-online.org/store/ListProducts.aspx?catid=568479

And check out IBPA’s Library Market eBlast program: https://www.ibpa-online.org/store/ListProducts.aspx?catid=569788&ftr=

To learn more about IBPA’s IngramSpark member benefit visit: https://www.ibpa-online.org/page/ingramspark

Social media provides independent publishers with many incredible opportunities to promote their books, but it feels like new platforms pop up every day, which can make it overwhelming to figure out which platforms are the best. Today, Founder and CEO of Write|Publish|Sell Alexa Bigwarfe joins “Inside Independent Publishing (with IBPA)” to give you the inside scoop on some of the most buzzworthy options available, including BookTok, Bookstagram, and BookTube!

PARTICIPANTS

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors and small publishers professionally self-publish and market their books. Her courses and training focus on author platform growth and creative ways to market books, especially for those who know nothing about marketing. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press. Learn more at writepublishsell.com.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

To learn more about the Women in Publishing Summit, visit https://womeninpublishingsummit.com/

Check out the Write|Publish|Sell Instagram page at https://www.instagram.com/writepublishsell/

Check out the membership program where they guide authors and publishers through marketing strategy and using social media to enhance their marketing efforts: https://writepublishsell.com/wip-school

One of the topics that independent publishers and author publishers always ask IBPA about is Amazon. Amazon is a juggernaut in the publishing industry and publishers want to know how to succeed in that marketplace. Amazon has a feature called A+ Content, which, if used properly, can be a helpful tool for publishers. So Amazon expert and i30 Media Corporation founder Ian Lamont visits “Inside Independent Publishing (with IBPA)” to share advantageous tips. Ian also gives updates on other Amazon topics, including: whether Amazon Advantage will ever reopen registration; issues with third-party sellers winning the “buy” button over publishers; and more!

PARTICIPANTS

Ian Lamont is the founder of i30 Media Corporation. His media career has spanned more than 20 years across three continents, including a stint in the British music industry and a six-year residence in Taipei, where he learned Mandarin and worked for a local TV network and newspaper. Returning to the Boston area, he shifted into digital media, building websites for Harvard University, developing online services for technology publisher IDG, and serving as managing editor of The Industry Standard blog platform and prediction market. Later, Ian founded two ventures, including a mobile software company and i30 Media, which publishes In 30 Minutes guides (in30minutes.com). The guides help people understand mildly complex subjects, including business, software, and medicine.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

To learn more about i30 Media Corporation, click here.

To learn more about the In 30 Minutes guides, click here.

Selling the film or TV rights to a book can be a lucrative endeavor, but how does an independent publisher or author publisher sell their film and TV rights? Will Dreamly Arts Publisher Andreas John visits “Inside Independent Publishing (with IBPA)” to share expertise from his own experience selling the TV rights to a book series by one of this authors. Andreas shares tips about how to land a deal; how to attach the right people for the project; and more!

PARTICIPANTS

Over 25 years ago, Andreas John launched his career in the magazine publishing world previously as the GM of CdA Magazine and the North Idaho Business Journal.  In 2014, Andreas started the regional lifestyle magazine Nspire Magazine and shortly after became the publisher of Will Dreamly Arts Publishing. Past board chair of the CdA Arts & Culture Alliance and current board president of the CdA Men in Business Network, and is a winner of the Top 30 under 40 Award in 2013.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

To learn more about Will Dreamly Arts, visit www.willdreamlyarts.com

To learn more about The Newirth Trilogy, visit www.newirth.tv

Independent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales through digital marketing, so founder Jason Kutasi visits “Inside Independent Publishing (with IBPA)” to share some of their most effective strategies. Jason shares which platforms have been most profitable to advertise on; why his indie publishing company rarely conducts promotions on Amazon; and much more!

PARTICIPANTS

Jason Kutasi is the CEO of Puppy Dogs & Ice Cream – a children’s book publisher focused on the direct to consumer channel.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Learn more about Puppy Dogs & Ice Cream on:

Instagram: https://www.instagram.com/pdicbooks/

Facebook: https://www.facebook.com/PDICBook/

Website: https://shop.puppydogsandicecream.com/

Many authors would prefer to just write books and leave the marketing to someone else, but if a book is going to be successful, it is imperative that authors take an active role in marketing their books. Since a lot of authors feel uncomfortable with this, it’s helpful if independent publishers work with their authors as partners on this issue. On this episode of “Inside Independent Publishing (with IBPA),” founder of independent publisher Motina Books Diane Windsor shares tips about how indie publishers can guide their authors to market their books successfully.

PARTICIPANTS

Diane Windsor is the founder of the traditional publishing company, Motina Books. Her mission is to publish books by and for mothers, giving women the chance to release their stories into the world. Diane works hard to create a partnership with her authors. Throughout the publishing process, Diane works closely with the author every step of the way – editing, formatting, cover design, distribution, and marketing.

Marketing, of course, is the most important aspect of publishing your book. You could write the best book in the world, but it doesn’t matter how good it is if no one knows about it. There is no easy solution for marketing your books. It takes just as much work as writing that first draft. And, there is no one-size-fits-all solution. You have to think about your specific target audience, and come up with out-of-the-box ideas for reaching them.

Upcoming Books:

Descent Into Ulthoa by Gordon Bonnet (my sole Motina Man) - October 19 - A sci fi thriller about a man searching for his twin brother who disappeared ten years earlier.

In 2022, Motina Books has several books that will be released:

• Two non-fiction books on grief and loss.
• A historical fiction novel based on the true events of the Bath House Riot in El Paso, in 1917
• Two domestic thrillers
• One picture book to raise limb-loss awareness and another that contains 20 biographies of people with disabilities
• A memoir by a dancer who became a pilates instructor
• Several children's chapter books

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

For email marketing services, learn more about the IBPA member benefit with Constant Contact here: https://www.ibpa-online.org/page/constantcontact

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Follow or contact Diane Windsor on:

www.MotinaBooks.com
[email protected]
facebook.com\motinabooks
Instagram - @motina_books

Want to learn how to get the most out of IngramSpark (Ingram Content Group’s publish-on-demand platform)? IBPA invited IngramSpark’s Business Development Manager Josh Floyd to "Inside Independent Publishing (with IBPA)" to answer some of the most common questions publishers have about the popular platform, such as: When posting books onto the platform, should publishers make their books returnable or non-returnable? How does IngramSpark give publishers access to bookstores and libraries? Get answers to these questions and much more on this podcast episode!

PARTICIPANTS

Josh Floyd promotes the growth, sales, and brand of the IngramSpark platform to independent authors and publishers along with providing education to the industry about how best to utilize Ingram’s Publish-On-Demand services for bringing a new book to market or for breathing life into an out-of-print title. Josh received his Bachelor of Science Degree in Engineering Technology and Industrial Studies and a minor in Business Administration from Middle Tennessee State University.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

Learn more about the IBPA member benefit with IngramSpark here: https://www.ibpa-online.org/page/ingramspark

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline

Twitter – https://twitter.com/ibpa

Instagram - https://www.instagram.com/ibpalovesindies/