In Depth

Inside Linear: Why craft and focus still win in product building | Karri Saarinen (Co-founder and CEO)


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Karri Saarinen is the co-founder and CEO of Linear, the project management tool built for high-performance software teams. Since its founding in 2019, Linear has achieved a valuation of $1.25B as of 10th June 2025 and now counts companies like OpenAI, Ramp and Vercel as customers. Before founding Linear, Karri led design at Airbnb and Coinbase, and previously co-founded Kippt, a bookmarking tool acquired by Coinbase.


In today’s episode, we discuss

  • Karri’s childhood love for computers that shaped his career
  • The lessons he learned from a failed first startup
  • Linear’s founding principles
  • The early validation strategies used to shape the product
  • Why Karri believes in small teams
  • And much more…

  • Referenced

    • Airbnb
    • Brian Armstrong
    • Brian Chesky
    • Coinbase
    • Jori Lallo
    • Linear
    • Tuomas Artman
    • Y Combinator

    • Where to find Karri

      • LinkedIn
      • Twitter/X
      • Where to find Brett

        • LinkedIn
        • Twitter/X

        • Where to find First Round Capital

          • Website
          • First Round Review
          • Twitter/X
          • YouTube

          • Timestamps

            (1:37) Childhood roots in computers and design

            (6:54) Founding Kippt and lessons from a failed bookmarking startup

            (13:14) Lessons from a serial entrepreneur

            (19:32) Why teams shouldn’t grow too quickly

            (25: 03) Linear’s early beginnings

            (36:55) The unexpected power of intuition

            (42:41) Linear’s unusual approach to user growth

            (47:29) What shaped Linear’s early product roadmap

            (52:02) Startups shouldn’t try to boil the ocean

            (57:30) The power of extreme focus

            (59:18) Design “something for someone”

            (1:04:29) Flexibility vs. simplicity

            (1:17:27) Lead your team with strong principles

            (1:24:45) Design founders vs. engineering founders

            ...more
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