In Depth

In Depth

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In Depth episodes

  • The fastest way to learn is to run two competing bets | Jay Parikh (EVP CoreAI, Microsoft)

    In the latest episode of Executive Function, Brett sits down with Jay Parikh, Executive Vice President of CoreAI at Microsoft. Before joining Microsoft, Jay spent over a decade as Facebook's global head of engineering, scaling the company from a few hundred engineers to billions of users, then ran the cybersecurity company Lacework as CEO through its acquisition by Fortinet. In this conversation, he breaks down the five ingredients of great engineering leadership, discusses why he'd rather run two competing bets in parallel than forecast a winner, and explains why company culture remains more important than ever for teams to get right.

    In today's episode, we discuss:

    • The five ingredients that separate excellent engineering leadership from the rest
    • How to protect your team from large shifts in public perception
    • The mindset shift organizations need to maintain speed at scale
    • How every layer of the organization needs to stay connected to the customer
    • Why Jay runs "brain trusts" of senior ICs with zero managers in the room
    • References

      • Akamai: https://www.akamai.com/
      • AWS: https://aws.amazon.com/
      • Facebook: https://www.facebook.com/
      • George Conrades: https://www.linkedin.com/in/georgeconrades/
      • Mark Zuckerberg: https://x.com/finkd
      • Microsoft: https://www.microsoft.com/
      • Paul Sagan: https://www.linkedin.com/in/paul-sagan-59654a1/
      • Tom Leighton: https://www.linkedin.com/in/tleighton/
      • Where to find Jay

        • LinkedIn: https://www.linkedin.com/in/jayparikh/
        • Twitter/X: https://x.com/jayparikh
        • Where to find Brett

          • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
          • Twitter/X: https://twitter.com/brettberson
          • Where to find First Round Capital

            • Website: https://firstround.com/
            • First Round Review: https://review.firstround.com/
            • Twitter/X: https://twitter.com/firstround
            • YouTube: https://www.youtube.com/@FirstRoundCapital
            • This podcast on all platforms: https://review.firstround.com/podcast
            • Timestamps

              00:00 Introduction

              00:36 How leadership changes through exponential growth

              02:21 The five ingredients that define excellent engineering leadership

              07:51 What actually drives culture at a company as it scales

              12:05 The physics behind why everything slows down at scale

              18:57 The fastest team of Jay's career, and why size mattered

              22:44 Why every team should think like an FDE

              26:20 Managing a team through wild swings in public perception

              29:07 What's different about leading through the steepest S-curve moments

              33:58 Why onboarding well means going slow to go fast

              37:41 Is AI actually new, or is history just repeating?

              41:35 What actually counts as a "big bet" worth taking

              45:01 The concrete big bets that reshaped Facebook's entire technology stack

              47:35 Why vertical integration keeps being the right call as companies scale

              51:46 How being a startup CEO reshaped Jay as a leader

              1:01:26 Why Jay overruled Zuckerberg's instinct to skip efficiency

              1 hr 3 min
            • What startups get wrong about enterprise | Lindsey Scrase (COO, Checkr)

              In the latest episode of Executive Function, Brett sits down with Lindsey Scrase, COO of Checkr. Before joining Checkr as CRO and later stepping into the COO seat, Lindsey spent nearly a decade at Google Cloud as global managing director for SMB, mid-market, and startups. In this conversation, she breaks down why moving upmarket into enterprise trips up so many startups looking to scale, how Checkr rebuilt its sales compensation model to keep pace with growth, and where AI is already reshaping her operations and go-to-market teams.

              In today's episode, we discuss:

              • Why operators who thrive at massive-scale companies often struggle when they join a startup
              • The hard-won lessons from Checkr's early enterprise push that nearly failed
              • Why Checkr’s C-suite meets every morning with no specific agenda
              • The surprising challenges moving from CRO to COO
              • How Checkr turned AI experiments into operating systems
              • References

                • Amazon: https://www.amazon.com
                • Checkr: https://checkr.com
                • Claude: https://claude.com
                • Daniel Yanisse: https://www.linkedin.com/in/yanisse/
                • DoorDash: https://www.doordash.com
                • Google: https://www.google.com
                • Lovable: https://lovable.dev
                • Microsoft: https://www.microsoft.com
                • Where to find Lindsey

                  • LinkedIn: https://www.linkedin.com/in/lindsey-scrase-0702442/
                  • Twitter/X: https://twitter.com/Lscrase
                  • Where to find Brett

                    • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
                    • Twitter/X: https://twitter.com/brettberson
                    • Where to find First Round Capital

                      • Website: https://firstround.com/
                      • First Round Review: https://review.firstround.com/
                      • Twitter/X: https://twitter.com/firstround
                      • YouTube: https://www.youtube.com/@FirstRoundCapital
                      • This podcast on all platforms: https://review.firstround.com/podcast
                      • Timestamps

                        00:00 Introduction

                        00:06 Why big-company executives often struggle in startups

                        02:18 What Checkr's first CRO needed to accomplish

                        03:33 How to take on an entrenched category leader

                        06:58 Why leaders underestimate how hard the jump to enterprise really is

                        10:23 Separating a true deal-blocker from a customer's nice-to-have request

                        18:30 Why Lindsey hired enterprise-scarred sales leader over a market leader's résumé

                        22:08 The biggest challenges of moving from CRO to COO

                        28:03 Why Checkr names a single decision-maker for every major decision

                        34:42 Why Checkr rebuilt their sales compensation model

                        40:39 What actually separates a team's best seller from everyone else

                        45:03 Inside Checkr’s daily, no-agenda, c-suite meeting

                        50:23 How following data can sometimes lead you in the wrong direction

                        57:27 Why hitting 130% of a goal isn’t always a good thing

                        58:57 Where AI has changed how Checkr's teams operate day to day

                        1:04:33 Advice for all aspiring COOs

                        1 hr 9 min
                      • How Gamma pulled off their AI pivot | Jon Noronha (Co-founder and CPO of Gamma)

                        In this episode of In Depth, Brett sits down with Jon Noronha, co-founder and CPO of Gamma, the AI-native presentation platform used by more than 100 million people. In this conversation, he walks through Gamma’s distinct eras of product-market fit: from a pre-AI struggle with a year of runway left, to an overnight AI-fueled explosion, to today’s unplanned scramble into enterprise sales. Jon also unpacks his hard-won lessons on horizontal versus vertical bets, monetizing AI products, and why nailing onboarding turned out to be the whole game.

                        In today's episode, we discuss:

                        • Why Gamma's all-in AI launch in March 2023 saved their startup
                        • How fixing a simple onboarding problem accidentally uncovered Gamma’s entire product-market fit
                        • Why Jon bet Gamma on a horizontal product against the advice of nearly every investor
                        • How Gamma's daily signups climbed from hundreds to over 100,000 with zero paid marketing
                        • What building three pricing tiers taught Jon about monetizing AI
                        • References

                          • Canva: https://www.canva.com/
                          • Corgi: https://www.corgi.insure/
                          • Facebook: https://www.facebook.com/
                          • Gamma: https://gamma.app/
                          • Google: https://www.google.com/
                          • Linear: https://linear.app/
                          • Loom: https://www.loom.com/
                          • Microsoft: https://www.microsoft.com/
                          • Notion: https://www.notion.com/
                          • Optimizely: https://www.optimizely.com/
                          • Salesforce: https://www.salesforce.com/
                          • Slack: https://slack.com/
                          • Zoom: https://www.zoom.us/
                          • Where to find Jon Noronha

                            • LinkedIn: https://www.linkedin.com/in/jonnoronha/
                            • Twitter/X: https://twitter.com/thatsjonsense
                            • Where to find Brett

                              • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
                              • Twitter/X: https://twitter.com/brettberson
                              • Where to find First Round Capital

                                • Website: https://firstround.com/
                                • First Round Review: https://review.firstround.com/
                                • Twitter/X: https://twitter.com/firstround
                                • YouTube: https://www.youtube.com/@FirstRoundCapital
                                • This podcast on all platforms: https://review.firstround.com/podcast
                                • Timestamps:

                                  00:00 Introduction

                                  01:47 Gamma’s three-era journey to product-market fit

                                  03:41 Spotting the blank page problem pre-ChatGPT

                                  05:11 How Gamma survived with only one year of runway

                                  07:17 How onboarding fixes revealed the whole product

                                  09:31 Choosing horizontal over investors' vertical playbook

                                  13:41 Prototyping by hand before AI coding

                                  15:36 How Gamma builds with future models in mind

                                  20:06 The Kool-Aid mistake of a late PowerPoint export

                                  24:31 Why the presentation industry hadn't evolved since 1987

                                  33:30 How Gamma solves evals for taste, not just data

                                  40:21 Jon's hardest lessons monetizing AI since 2023

                                  44:16 The fast leap from prosumer to enterprise

                                  47:01 Why product still beats distribution

                                  52:06 The metric that proved product-market fit

                                  57:36 Pricing advice for prosumer AI founders

                                  59:01 The toils and realities of founder life

                                  1 hr 3 min
                                • Why Plaid’s COO cold-calls new hires | Eric Sager (COO of Plaid)

                                  In the latest episode of Executive Function, Brett sits down with Eric Sager, COO of Plaid, following stints as CRO of Bluevine and Head of Sales at Square. During his seven-year tenure at Plaid, Eric has helped lead the business through a pandemic, Visa's collapsed acquisition, a fintech downturn, and the AI boom. In today’s conversation, he unpacks how he kept teams focused during turbulent times, why he refuses to run at 100% capacity, and how he re-architected the go-to-market function as Plaid scaled.

                                  In today's episode, we discuss:

                                  • How Plaid stayed focused after the Visa acquisition fell through and then raised at nearly 3x the price
                                  • Why great COOs deliberately make themselves obsolete
                                  • Why Eric treats speed, risk, and cost as a three-way trade-off, and why sometimes going slower wins
                                  • How refusing to run at 100% capacity helped Plaid win OpenAI, Perplexity, and Replit
                                  • Why Eric personally cold-calls brand-new employees
                                  • References

                                    • Bain & Company: https://www.bain.com
                                    • Bluevine: https://www.bluevine.com
                                    • Chase: https://www.chase.com
                                    • Citibank: https://www.citi.com
                                    • Eyal Lifshitz: https://www.linkedin.com/in/eyallifshitz/
                                    • Françoise Brougher: https://x.com/FrancoiseBr
                                    • Gokul Rajaram: https://www.linkedin.com/in/gokulrajaram1/
                                    • Jack Dorsey: https://x.com/jack
                                    • Michael Mankins: https://www.linkedin.com/in/michaelcmankins
                                    • OpenAI: https://openai.com
                                    • Perplexity: https://www.perplexity.ai
                                    • Plaid: https://plaid.com
                                    • Replit: https://replit.com
                                    • Sarah Friar: https://www.linkedin.com/in/sarah-friar/
                                    • Square: https://squareup.com
                                    • Visa: https://www.visa.com
                                    • William Hockey: https://www.linkedin.com/in/william-hockey-04536710
                                    • Zach Perret: https://www.linkedin.com/in/zperret/
                                    • Where to find Eric Sager

                                      • LinkedIn: https://www.linkedin.com/in/eric-sager-a529516
                                      • Where to find Brett

                                        • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
                                        • Twitter/X: https://twitter.com/brettberson
                                        • Where to find First Round Capital

                                          • Website: https://firstround.com/
                                          • First Round Review: https://review.firstround.com/
                                          • Twitter/X: https://twitter.com/firstround
                                          • YouTube: https://www.youtube.com/@FirstRoundCapital
                                          • This podcast on all platforms: https://review.firstround.com/podcast
                                          • Timestamps

                                            00:00 Introduction

                                            00:40 Leading a company through turbulent times

                                            04:24 How to build a resilient team culture

                                            08:33 How Plaid avoids bureaucracy, while operating at scale

                                            10:58 The speed-quality tradeoff: Going faster isn't always better

                                            15:32 When to move from generalists to specialized customer segments

                                            20:14 Why Plaid has one owner for entire customer relationships

                                            22:06 The "quarterback" model: one owner, experts on call

                                            24:08 Why you should never run your org at 100% capacity

                                            29:47 "Always available, never needed": the support mantra

                                            36:49 Eric’s unusual "hit by a bus" test to measure job success

                                            43:57 Why Eric cold calls brand-new employees

                                            52:14 Eric's week: 25% ecosystem, 50% business, 25% team

                                            55:15 How to spot fake mission alignment in interviews

                                            59:04 The one thing a founder has that no hire can replicate

                                            1 hr 10 min
                                          • How Supabase became the essential infrastructure for the AI era | Paul Copplestone (Co-founder, CEO)

                                            In this episode of In Depth, Brett sits down with Paul Copplestone, co-founder and CEO of Supabase, the open-source Postgres platform now serving more than seven million developers. Before Supabase, Paul launched a Thumbtack-style marketplace in Southeast Asia and co-founded an office-management startup called Nimbus, experiences that taught him to separate fundraising from building and to find product-market fit before blitzscaling. He breaks down how a single tagline change for Supabase unlocked product-market fit, why he runs a fully distributed async team with near-zero attrition, and how he turned PLG signals into a product-led sales motion comped only on incremental uplift.

                                            In today's episode, we discuss:

                                            • How changing one tagline helped Supabase go to #1 in Hacker News - an early sign of product market fit
                                            • Why Paul ran Supabase like it had only $100K in the bank despite raising real money
                                            • How Supabase rode three distinct AI waves, from pgvector to Bolt and Lovable, to Claude Code
                                            • Why Supabase built a sales team comped only on the incremental uplift over a control group
                                            • What the Toyota production system's "kaizen" taught Paul about unblocking a scaling team
                                            • References:

                                              • Ant Wilson: https://www.linkedin.com/in/ant-wilson-46179937
                                              • Bolt: https://bolt.new/
                                              • Claude Code: https://www.anthropic.com/claude-code
                                              • Codex: https://openai.com/codex/
                                              • Entrepreneurs First: https://www.joinef.com/
                                              • Firebase: https://firebase.google.com/
                                              • Lovable: https://lovable.dev/
                                              • MongoDB: https://www.mongodb.com/
                                              • Next.js: https://nextjs.org/
                                              • PostgreSQL: https://www.postgresql.org/
                                              • Supabase: https://supabase.com/
                                              • Thumbtack: https://www.thumbtack.com/
                                              • Y Combinator: https://www.ycombinator.com/
                                              • Where to find Paul:

                                                • LinkedIn: https://www.linkedin.com/in/paulcopplestone
                                                • Twitter/X: https://x.com/kiwicopple
                                                • Where to find Brett:

                                                  • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
                                                  • Twitter/X: https://twitter.com/brettberson
                                                  • Where to find First Round Capital:

                                                    • Website: https://firstround.com/
                                                    • First Round Review: https://review.firstround.com/
                                                    • Twitter/X: https://twitter.com/firstround
                                                    • YouTube: https://www.youtube.com/@FirstRoundCapital
                                                    • This podcast on all platforms: https://review.firstround.com/podcast
                                                    • Timestamps:

                                                      00:00 Introduction

                                                      01:32 Why Paul's earlier startups were never destined to be huge

                                                      07:14 Unlearning the "tall poppy" mindset and going all-in on async

                                                      09:54 Reverse-engineering why Supabase was an outstanding idea

                                                      12:04 The accidental Hacker News launch and tagline lesson

                                                      13:58 Where the early roadmap came from: demand vs. technical taste

                                                      17:28 Skill vs. luck, and operating like you have $100K in the bank

                                                      21:42 What actually makes a great developer experience

                                                      23:10 Solving the "graduation problem" Firebase never could

                                                      24:58 The role of open source in Supabase's success

                                                      26:10 The three distinct AI tailwinds: From pgvector to Claude Code

                                                      35:24 Supabase’s egoless, hyper-competitive open-source culture

                                                      42:58 A tactical playbook for raising capital

                                                      48:37 Product-led sales comped on incremental uplift only

                                                      59:27 The production philosophy behind Supabase’s operations

                                                      1 hr
                                                    • How to build a beloved tech brand | Sheila Joglekar Vashee (CMO, Figma)

                                                      In today's conversation, Brett sits down with CMO of Figma, Sheila Joglekar Vashee. Previously the second marketing hire at Dropbox, where she helped scale the company past $1 billion in revenue, she now leads marketing at Figma fresh off its IPO. In an industry that has spent a decade trying to turn marketing into something closer to hedge fund trading, Sheila argues the art was always the point — we just stopped talking about it. She unpacks how to run marketing as a portfolio of moonshots, why giving teams different goals breeds dysfunction, how to scale taste across an organization, and why old playbooks are obsolete, even as the fundamentals hold.

                                                      In today's episode, we discuss:

                                                      • How to run marketing like a portfolio of moonshots
                                                      • The value of disruptive energy for senior marketers
                                                      • Why "Ubiquity is the opposite of cool"
                                                      • How to actually scale taste across an organization
                                                      • What great marketing looks like in the AI era
                                                      • Referenced:

                                                        • Apple: https://www.apple.com/
                                                        • Dennis Woodside: https://www.linkedin.com/in/dennis-woodside-341302/
                                                        • Dropbox: https://www.dropbox.com/
                                                        • Dylan Field: https://www.linkedin.com/in/dylanfield/
                                                        • Figma: https://www.figma.com
                                                        • Francoise Brougher: https://www.linkedin.com/in/francoise-brougher-341a72/
                                                        • Gap: https://www.gap.com/
                                                        • Google Chrome: https://www.google.com/chrome/
                                                        • Harley-Davidson: https://www.harley-davidson.com/
                                                        • HubSpot: https://www.hubspot.com/
                                                        • Notion: https://www.notion.com/
                                                        • Opendoor: https://www.opendoor.com/
                                                        • Pinterest: https://www.pinterest.com/
                                                        • Square: https://squareup.com/
                                                        • The Web Is What You Make of It (Dear Sophie): https://www.youtube.com/watch?v=pzOBOuyr-EU
                                                        • Urban Outfitters: https://www.urbanoutfitters.com/
                                                        • Yamini Rangan: https://www.linkedin.com/in/yaminirangan/
                                                        • Where to find Sheila:

                                                          • LinkedIn: https://www.linkedin.com/in/sheilavashee/
                                                          • X: https://x.com/sheilavashee
                                                          • Where to find Brett:

                                                            • LinkedIn: https://www.linkedin.com/in/brett-berson-9986644/
                                                            • X: https://x.com/brettberson
                                                            • Where to find First Round Capital:

                                                              • Website: https://firstround.com/
                                                              • First Round Review: https://review.firstround.com/
                                                              • Twitter/X: https://twitter.com/firstround
                                                              • YouTube: https://www.youtube.com/@FirstRoundCapital
                                                              • This podcast on all platforms: https://review.firstround.com/podcast
                                                              • Timestamps:

                                                                00:00 Introduction

                                                                00:07 What excellent marketing actually is in 2026

                                                                01:36 Why giving teams different goals creates dysfunction

                                                                02:36 The most important decision Sheila made as CMO last year

                                                                04:26 The real difference between an SVP and a CMO

                                                                06:05 Marketing is one engine - not separate pieces

                                                                07:15 The tension between brand and growth

                                                                09:25 The decisions a CMO should never be making

                                                                09:55 Running marketing like a portfolio of moonshots

                                                                12:46 "Ubiquity is the opposite of cool"

                                                                15:11 Why a few companies get a flywheel of momentum

                                                                16:44 The Silicon Valley clock and irrational perception cycles

                                                                19:25 How to actually scale taste across an org

                                                                21:09 What changes for a CMO in a post-LLM world

                                                                23:15 Why the artistic side of marketing never really left

                                                                26:05 Whether taste can ever be encoded in software

                                                                27:15 Telling an optimistic, yet realistic story about AI

                                                                30:50 You need to make people care

                                                                32:11 What surprised Sheila about being a public-company CMO

                                                                33:46 Why Figma won enterprise where Dropbox couldn't

                                                                35:25 Sheila’s favorite campaign ever

                                                                37:10 Why announcement videos full of humans, lack humanity

                                                                38:55 Playbooks are obselete, but the fundamentals are not

                                                                40:25 Why marketing in 2026 demands disruptive energy

                                                                41:54 How Sheila architects her week

                                                                48:55 Where corporate politics actually come from

                                                                53:55 "Sheila, are you going to change the world in this job?"

                                                                58:09 What's unique about the CMO and CEO relationship

                                                                1 hr 1 min
                                                              • Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)

                                                                In the latest episode of Executive Function, Brett sits down with Graham Moreno, Head of GTM at Parallel Web Systems. Before Parallel, Graham scaled Windsurf's GTM organization from three sellers to seventy-five in under a year, served as President through the Cognition acquisition, and earlier built and led enterprise sales teams at Grafana Labs and MongoDB. In this conversation, he unpacks why the AI-era backlash against structured enterprise sales misreads the data, how to design a process that raises the floor for ordinary reps without capping the ceiling for stars, and why selling to AI-native customers compresses an eight-week cycle into five business days.

                                                                In today's episode, we discuss:

                                                                • Why in-person enterprise rollouts still beat product-led motions
                                                                • Building a robust sales process that still leaves room for unscripted moments
                                                                • Why the three highest-leverage early sales hires aren't sellers at all
                                                                • The case for outsized commission accelerators for star sellers — and the kind of person they attract
                                                                • Why most AI companies are skipping the in-person sales work that enterprise customers actually want
                                                                • References:

                                                                  • Ahead: https://www.ahead.com
                                                                  • Amazon: https://www.amazon.com
                                                                  • Anthropic: https://www.anthropic.com
                                                                  • Attio: https://www.attio.com
                                                                  • Augment Code: https://www.augmentcode.com/
                                                                  • Cognition: https://cognition.ai
                                                                  • Cursor: https://cursor.com
                                                                  • Dani McCabe: https://www.linkedin.com/in/danielle-mccabe/
                                                                  • Datadog: https://www.datadoghq.com
                                                                  • GitHub Copilot: https://github.com/features/copilot
                                                                  • HubSpot: https://www.hubspot.com
                                                                  • Jeremy Powers: https://www.linkedin.com/in/jeremypowers/
                                                                  • JPMorgan: https://www.jpmorgan.com
                                                                  • Matt McClernan: https://www.linkedin.com/in/mattmcclernan/
                                                                  • MongoDB: https://www.mongodb.com
                                                                  • Nicole Rettinger: https://www.linkedin.com/in/nicole-rettinger-23b20465/
                                                                  • Notion: https://www.notion.com
                                                                  • OpenAI: https://openai.com
                                                                  • Parag Agrawal: https://www.linkedin.com/in/paragagr/
                                                                  • Parallel: https://parallel.ai
                                                                  • Snowflake: https://www.snowflake.com
                                                                  • University of Chicago: https://www.uchicago.edu
                                                                  • Windsurf: https://windsurf.com
                                                                  • Where to find Graham:

                                                                    • LinkedIn: https://www.linkedin.com/in/grahammoreno/
                                                                    • Where to find Brett:

                                                                      • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
                                                                      • Twitter/X: https://twitter.com/brettberson
                                                                      • Where to find First Round Capital:

                                                                        • Website: https://firstround.com/
                                                                        • First Round Review: https://review.firstround.com/
                                                                        • Twitter/X: https://twitter.com/firstround
                                                                        • YouTube: https://www.youtube.com/@FirstRoundCapital
                                                                        • This podcast on all platforms: https://review.firstround.com/podcast
                                                                        • Timestamps:

                                                                          00:00 Introduction

                                                                          00:32 Has the sales playbook changed in the AI era?

                                                                          02:13 Why "showing up" beats letting the marketplace decide

                                                                          06:50 Why great salespeople sell to engineers and executives in one motion

                                                                          11:37 Selling to AI-native buyers who grew up on ChatGPT

                                                                          13:49 Same seller, different tempo: 8 weeks vs. 8 business days

                                                                          15:57 How AI-native buyers handle build vs. buy decisions

                                                                          17:48 The rep who taught a champion's son guitar over Zoom

                                                                          19:03 Raising the floor without capping the ceiling

                                                                          22:09 Why too much process narrows the kind of seller you attract

                                                                          25:46 The three pillars of GTM excellence

                                                                          31:00 Building peers who are 80% aligned, not 100%

                                                                          38:03 Whether AI is changing what good enablement looks like

                                                                          41:35 Selling against direct and implied competitors at once

                                                                          42:45 Instrumenting the funnel from stage zero to close

                                                                          45:57 Why post-sales should always roll up to the revenue leader

                                                                          48:19 The case for outsized commissions

                                                                          52:02 The 96 hours of panic before Cognition acquired Windsurf

                                                                          53:04 How far out should a GTM leader be planning?

                                                                          57:53 What a normal week looks like in hypergrowth

                                                                          1 hr 3 min
                                                                        • Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)

                                                                          In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first business operations and finance hire—when the team was around 30 people and not yet charging for the product—and stepped into the CFO seat in 2022, helping to lead the company’s IPO in 2025. In today’s conversation, Praveer breaks down the step functions that took him from IC to CFO, why Figma started acting like a public company three years before IPO, and how AI is rewriting capital allocation and the CFO job itself.

                                                                          In today's episode, we discuss:

                                                                          • What separates a world-class finance leader from a traffic-cop CFO
                                                                          • How Praveer went from Figma's first biz ops hire to CFO of a public company in nine years
                                                                          • Why Figma started acting like a public company three years before its IPO
                                                                          • What Praveer has learned working alongside Dylan Field for nine years
                                                                          • Why Figma intentionally cut its 90% gross margin to invest in AI
                                                                          • References:

                                                                            • Adobe: https://www.adobe.com
                                                                            • Brendan Mulligan: https://www.linkedin.com/in/brendanmulligan
                                                                            • Cloudflare: https://www.cloudflare.com
                                                                            • Dropbox: https://www.dropbox.com
                                                                            • Dylan Field: https://www.linkedin.com/in/dylanfield/
                                                                            • Fidelity: https://www.fidelity.com
                                                                            • Figma: https://www.figma.com
                                                                            • GIC: https://www.gic.com.sg
                                                                            • NerdWallet: https://www.nerdwallet.com
                                                                            • Shaunt Voskanian: https://www.linkedin.com/in/shauntvoskanian/
                                                                            • Where to find Praveer:

                                                                              • LinkedIn: https://www.linkedin.com/in/praveer-melwani
                                                                              • Where to find Brett:

                                                                                • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
                                                                                • Twitter/X: https://twitter.com/brettberson
                                                                                • Where to find First Round Capital:

                                                                                  • Website: https://firstround.com/
                                                                                  • First Round Review: https://review.firstround.com/
                                                                                  • Twitter/X: https://twitter.com/firstround
                                                                                  • YouTube: https://www.youtube.com/@FirstRoundCapital
                                                                                  • This podcast on all platforms: https://review.firstround.com/podcast
                                                                                  • Timestamps:

                                                                                    00:00 Introduction

                                                                                    02:13 From banking to Dropbox to Figma

                                                                                    04:14 The phase shift when Figma's COO left

                                                                                    05:36 Hiring leaders in functions you don't understand

                                                                                    07:18 Selling the exec team on AI consumption pricing

                                                                                    09:48 Using Claude Code to learn new things as CFO

                                                                                    11:36 Building an internal board of peer CFOs

                                                                                    13:52 Inside Figma's CFO job description

                                                                                    16:38 What separates good CFOs from world-class CFOs

                                                                                    18:42 Capital allocation and risk in a post-ChatGPT world

                                                                                    21:45 Why Praveer wants to take more bets

                                                                                    24:32 How AI is materially changing the CFO role

                                                                                    25:36 The nine-year working relationship with Dylan Field

                                                                                    29:12 How deeply in the details should a CFO be?

                                                                                    31:47 What Dropbox taught Praveer about building strong teams

                                                                                    33:24 Praveer’s first-principles test for hiring VPs

                                                                                    38:47 Why Figma acted like a public company in 2022

                                                                                    44 min
                                                                                  • Why great product leaders should stop obsessing over the roadmap | Diya Jolly (CPO & CTO of Xero)

                                                                                    In the latest episode of Executive Function, Brett is joined by Diya Jolly, Chief Product and Technology Officer at Xero. Before Xero, Diya was CPT at Okta and led YouTube's advertising monetization products at Google. In this conversation, she unpacks her three-bucket framework for delegating decisions, why the most important part of a CPO’s role is to drive team-wide ambition, and why the best executives need to spend half their time thinking, not doing.

                                                                                    In today's episode, we discuss:

                                                                                    • Why a CPO's number one job is raising their team’s ambition, not shipping features
                                                                                    • How to demand the best from your team without creating a fear-based culture
                                                                                    • Why organizational politics is actually an incentives problem
                                                                                    • How Diya is “militant” with her calendar to carve out dedicated thinking time
                                                                                    • Why you should avoid chasing titles in your career - and what to chase instead
                                                                                    • References:

                                                                                      • Google: https://www.google.com
                                                                                      • Melio: https://meliopayments.com
                                                                                      • Okta: https://www.okta.com
                                                                                      • Sukhinder Singh Cassidy: https://www.linkedin.com/in/sukhinders/
                                                                                      • Xero: https://www.xero.com
                                                                                      • Where to find Diya:

                                                                                        • LinkedIn: https://www.linkedin.com/in/diyajolly
                                                                                        • Where to find Brett:

                                                                                          • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
                                                                                          • Twitter/X: https://twitter.com/brettberson
                                                                                          • Where to find First Round Capital:

                                                                                            • Website: https://firstround.com/
                                                                                            • First Round Review: https://review.firstround.com/
                                                                                            • Twitter/X: https://twitter.com/firstround
                                                                                            • YouTube: https://www.youtube.com/@FirstRoundCapital
                                                                                            • This podcast on all platforms: https://review.firstround.com/podcast
                                                                                            • Timestamps:

                                                                                              00:12 How an excellent CPO makes an impact on the business

                                                                                              02:01 How the CPO role shifts under founders vs hired CEOs

                                                                                              03:38 Influencing a founder without going deferential

                                                                                              07:37 How adding value to customers is always a net positive

                                                                                              08:45 Why roadmaps need more risk in the AI era

                                                                                              12:30 How to shelter innovation teams from the existing system

                                                                                              15:12 What's different about being a great CPO in 2026

                                                                                              17:34 How AI has changed the concept of an app

                                                                                              18:28 It’s essential for CPOs to fly at a low altitude

                                                                                              20:34 How misaligned incentives cause organizational politics

                                                                                              25:13 Being demanding without creating a fear-based culture

                                                                                              28:10 Why raising ambition is a CPO's number one job

                                                                                              31:39 The boss who taught Diya to keep raising the bar

                                                                                              32:43 The hardest part of being a CPO

                                                                                              35:28 The three buckets Diya uses to delegate

                                                                                              36:30 How Diya protects deep-work time on her calendar

                                                                                              42:45 Xero’s game-changing early bet on AI insights

                                                                                              44:58 How far into the future should CPOs plan for?

                                                                                              47:14 What it takes to be an excellent C-suite member

                                                                                              48:53 Why ambitious PMs should chase impact, not titles

                                                                                              50:28 The four bottlenecks that stall career growth

                                                                                              50 min
                                                                                            • Inside Artemis' "AI vs AI" war | Shachar Hirshberg & Dan Shiebler (Co-founders, Artemis)

                                                                                              In this episode of In Depth, First Round Partner Josh Kopelman sits down with Shachar Hirshberg and Dan Shiebler, co-founders of Artemis, the AI-native security platform that just emerged from stealth with $70M in combined seed and Series A funding. Shachar and Dan unpack how they built a 30-person team in seven months, why AI-native companies are outperforming their AI-enabled counterparts, and why they plan to stay on a texting basis with every customer, even at scale.

                                                                                              In today's episode, we discuss:

                                                                                              • How to interview for AI fluency when building an AI-native startup
                                                                                              • Why founder-market fit is a critical early signal for startup success
                                                                                              • The surprising lesson Dan learned from founder-led sales
                                                                                              • How Dan and Shachar are instilling customer-obsession into Artemis’ culture
                                                                                              • How the two co-founders approach conflict and decision-making
                                                                                              • References:

                                                                                                • Abnormal: https://abnormal.ai
                                                                                                • Amazon Web Services (AWS): https://aws.amazon.com
                                                                                                • Anthropic: https://www.anthropic.com
                                                                                                • Artemis: https://artemissecurity.com
                                                                                                • CrowdStrike: https://www.crowdstrike.com
                                                                                                • Demisto (now Cortex XSOAR): https://www.paloaltonetworks.com/cortex/cortex-xsoar
                                                                                                • OpenAI: https://openai.com
                                                                                                • Palo Alto Networks: https://www.paloaltonetworks.com
                                                                                                • Todd Jackson: https://www.linkedin.com/in/toddj0/
                                                                                                • Where to find Shachar Hirshberg:

                                                                                                  • LinkedIn: https://www.linkedin.com/in/shachar-hirshberg/
                                                                                                  • Where to find Dan Shiebler:

                                                                                                    • LinkedIn: https://www.linkedin.com/in/dan-shiebler-10219b42/
                                                                                                    • Where to find Josh:

                                                                                                      • LinkedIn: https://www.linkedin.com/in/jkopelman/
                                                                                                      • Twitter/X: https://x.com/joshk
                                                                                                      • Where to find First Round Capital:

                                                                                                        • Website: https://firstround.com/
                                                                                                        • First Round Review: https://review.firstround.com/
                                                                                                        • Twitter/X: https://twitter.com/firstround
                                                                                                        • YouTube: https://www.youtube.com/@FirstRoundCapital
                                                                                                        • This podcast on all platforms: https://review.firstround.com/podcast
                                                                                                        • Timestamps:

                                                                                                          00:00 Introduction

                                                                                                          00:06 What Artemis does and why now

                                                                                                          02:51 Shachar’s AWS and Palo Alto playbook

                                                                                                          05:15 Dan’s founder journey: From Twitter to Abnormal

                                                                                                          08:51 Why founder-market fit is critical for startups

                                                                                                          11:38 Finding the right moment to take the leap and build

                                                                                                          13:52 The hiring process that powers a startup in stealth

                                                                                                          16:58 Building a team centered on AI capabilities

                                                                                                          21:48 How AI implementation changes dashboard metrics

                                                                                                          23:22 The ICP they chased and the one they ignored

                                                                                                          26:44 The magic of closing the first customers

                                                                                                          27:49 The surprising signals of early product-market fit

                                                                                                          32:06 Critical lessons from founder-led sales

                                                                                                          33:51 Why the first product should make founders uncomfortable

                                                                                                          36:03 Hiring 30 people while still in stealth

                                                                                                          42:08 “Should we be arguing more?”

                                                                                                          43:37 How the AI security market is evolving

                                                                                                          49:03 Why AI-native beats AI-enabled company structure

                                                                                                          51:09 The most surprising moments as a first-time founder

                                                                                                          57 min

                                                                                                        About In Depth

                                                                                                        From the publisher's feed

                                                                                                        Welcome to In Depth, a podcast from The First Round Review that’s dedicated to surfacing the tactical advice founders and startup leaders need to grow their teams, their companies and themselves.…

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