What happens when you pull back the curtain on how architectural lighting actually gets made—from whiteboard sketch to installation—and discover the hidden complexity, creative tension, and human ingenuity behind every luminaire?

In this episode of LytePOD, host Sam Koerbel sits down with two veterans from opposite ends of the manufacturing spectrum: Gary Trott from Acuity Brands (one of the largest lighting manufacturers in North America) and Tom Howe from Kelvix (a nimble, specification-focused flexible linear company). Together, they unpack the entire product development journey—the messy, exhilarating, frustrating, and deeply collaborative process that transforms an idea into the light you experience in buildings every day.

This isn't a sales pitch or a product demo. It's a rare, candid look at what it really takes to design, engineer, source, manufacture, and deliver lighting in an industry where nothing is standard, every project is different, and the pressure to move fast constantly battles the need to get it right. From the roller coaster of engineering pilots to the art of saying "no" to impossible requests, Gary and Tom reveal the uncomfortable truths about an industry caught between creativity and commerce, innovation and execution, vision and reality.

They discuss why service matters more than product, how architectural brands can thrive inside big companies, and why luminaire design is experiencing a Renaissance now that LED technology has stabilized. The conversation goes deep into supply chain strategy, the myth that one person can do it all, the critical role of controls, and why curiosity—not market demand—drives true innovation. Along the way, they bust myths, share war stories, and explain why even a "simple" two-foot change can ripple through an entire manufacturing process.

💡 Key topics explored:

• The two-part product development process: ideation vs. execution (and why both are brutal)

• Why vertical integration vs. horizontal supply chains matter—and what each enables

• How flexible linear lighting gets made (spoiler: it's not as simple as it looks)

• The role of controls in modern lighting—and why interoperability still isn't solved

• Why manufacturers resist the temptation to design too early and start by deeply understanding problems

• What happens when market demand conflicts with true innovation

• The myth that change is simple—and what really happens when a spec changes mid-project

• How machine vision, testing systems, and skilled labor coexist in modern manufacturing

• Why human-centric lighting hasn't unlocked yet—and what's holding it back

• The future of lighting: modularity, reuse, sustainability, and less waste

• What keeps these industry veterans motivated: people, collaboration, and seeing their work come to life

Whether you're a designer who's ever wondered why a \"simple\" modification takes three weeks, an architect curious about what happens after you hit submit on a spec, or anyone who's fascinated by how the things around us actually get made—this conversation offers a behind-the-scenes look at the craft, complexity, and constancy of purpose required to bring light into the world.

Listen now to discover what it really takes to turn an idea into a luminaire—and why the people behind the process matter just as much as the product itself.

❤️ Big appreciation for the partners who support this work and trust the vision. They believe in thoughtful conversations, strong community, and letting designers' voices lead. Grateful to build this together.

1️⃣ Gotham Lighting - https://watch.lytei.com/gotham

2️⃣ Kelvix - https://watch.lytei.com/Kelvix

3️⃣ LEDflex - https://watch.lytei.com/LEDFLEX

4️⃣ Diode LED - https://watch.lytei.com/diode

5️⃣ Targetti USA - https://bit.ly/targettiusa

(00:00:00) Intro