Ready to own a recession-resistant home services business? Today on Eye on Franchising, I talk to Michael Wagner, President of Roof Scientist, part of Homefront Brands, about an exciting ground-floor franchise opportunity in the roofing industry.

Roof Scientist isn’t just another roofing company—it’s a disruptive franchise with exclusive nano-ceramic coating technology (SADE) that extends roof life and adds serious value for homeowners. Michael reveals how the model works, why it’s ideal for first-time and experienced franchisees alike, and how Homefront Brands backs franchisees with world-class support, marketing, systems, and a fully staffed call center that even builds quotes for them.

If you're looking for a high-ticket, high-margin franchise with strong demand, minimal inventory, and subcontracted labor flexibility—this is the episode for you.

Timestamps:

0:00 – Intro: Eye on Franchising with Michael Wagner
1:15 – What is Roof Scientist? A ground-floor franchise opportunity
4:02 – Exclusive SADE nano-ceramic roof coating explained
7:48 – Roofing industry demand and market size
10:30 – Differentiators: Repairs, replacements, coatings in one franchise
13:20 – Franchise cost and investment range ($220–320K)
15:45 – Ideal franchisee profile (sales, people, project management)
19:05 – Subcontractor model and cashflow flexibility
22:18 – Real margins and Item 19 disclosure highlights
24:55 – Homefront Brands support systems, marketing, tech
29:10 – The call center advantage: pre-qualifying leads & building quotes
33:25 – Proprietary software and satellite roof measurement
36:45 – Why franchise vs. starting solo? Proven systems and negotiated pricing
41:02 – Protected territories and mapping process
43:00 – Final thoughts on taking smart risks in business ownership

What You'll Learn:✅ Why roofing is a recession-resistant, high-ticket industry
✅ How Roof Scientist’s nano-ceramic technology differentiates it
✅ How franchisees tap into subcontracted labor and keep costs flexible
✅ The detailed support Homefront Brands provides—from call center to marketing
✅ Who makes the best franchise owner (and how to build your team if you don’t have all the skills)
✅ How to compare franchising vs. going independent

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Ready to explore franchise opportunities? Click the link below to schedule a call with me—my services are FREE!

https://www.zorakle.net/assessment/welcome/ionfranchising

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