The FAM Podcast with Mark Kinsley

Inside the 2024 Vegas Market: Unveiling New Mattress Lines with Bedhead Marketing's Brandon Bain

Listen Later

"Shaking Up Sleep: A Deep Dive into the Vegas Market with Brandon Bain"

In this episode of the podcast, the conversation turns to the vibrant yet challenging atmosphere of the Vegas Market, featuring the insights of Brandon Bain, Founder and CEO of Bedhead Mareting. As an innovator and community builder in the realm of sleep, Bain offers a comprehensive overview of the event's dynamics, from the evident stagnation in product innovation to the paramount importance of trust and commitment in the industry.

Episode Highlights:

  • The discussion opens up about the Vegas Market's notable lack of innovation in product introductions, with a discernible caution among buyers to stick to tried-and-tested products.
  • Bain emphasizes the significance of commitment to products and the cultivation of trust as indispensable for achieving success within the marketplace.
  • The episode also brings to light the essential aspect of community and relationship-building, illustrated by the lively Famhouse party, blending business with pleasure to strengthen professional ties.
  • Further, the transformative impact of the Dream Camp and the Fam community is explored, showcasing the power of collective support and inspiration.
  • Coverage by Bed Head at the Vegas Market is highlighted, demonstrating the compelling role of generative AI and data analysis in shaping business strategies and growth.

    • Key Takeaways:

    • Innovation Drought: The Vegas Market showcased a cautious approach towards new product introductions, with a clear preference among buyers for well-established products.
    • Building Trust: Success in the industry is deeply rooted in the commitment to product excellence and fostering trust among consumers and partners.
    • The Power of Community: Events like the Famhouse party underscore the importance of fun and camaraderie in building a robust professional community.
    • Leveraging Technology: Insights from the Mattress Mentorship Mastermind Accelerator Lab highlight the transformative potential of AI and data analysis in propelling business advancement.


      • 00:00Introduction and Overview

      00:29Reflecting on the Vegas Market Experience

      02:02Lack of Innovation in Product Introductions

      03:08Buyers' Risk Aversion and Manufacturers' Focus on Selling

      04:36Cool Innovations in Adjustable Beds and Air Mattresses

      05:23Cyclical Nature of Product Trends

      06:21Getting Back to the Basics of Mattress Merchandising

      07:16Committing to Products and Building Trust

      08:31Merchandising Strategy and Creating a Holistic Philosophy

      09:41The Fun Side of Vegas: The Famhouse Party

      13:15The Importance of Relationships and Fun in the Industry

      14:19Recapping the Fun and Highlights of the Famhouse Party

      15:10The Impact of Dream Camp and the Fam Community

      17:36Maximizing the Investment in Vegas Market

      20:03The Importance of AI and Technology in the Industry

      25:04The Significance of Bed Head's Video Coverage at Vegas Market

      26:52The Mattress Mentorship Mastermind Accelerator Lab

      29:11The Power of Generative AI and Data Analysis

      34:26Closing Remarks and Future Plans




      ...more
      View all episodesView all episodes
      Download on the App Store
      The FAM Podcast with Mark KinsleyBy The FAM Podcast
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      36 ratings

      More shows like The FAM Podcast with Mark Kinsley

      View all
      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,576 Listeners

      How I Built This with Guy Raz by Guy Raz | Wondery

      How I Built This with Guy Raz

      30,280 Listeners

      Up First from NPR by NPR

      Up First from NPR

      55,988 Listeners

      Masters of Scale by WaitWhat

      Masters of Scale

      3,984 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,221 Listeners

      SmartLess by Jason Bateman, Sean Hayes, Will Arnett

      SmartLess

      57,006 Listeners