Today I’m joined by Matt Jones for a really honest and reflective conversation about what it takes to build a life around mountain biking. You may have seen his latest Red Bull video, where he jumps through two autonomous moving trucks, but I wanted to go beyond the spectacle and understand the process behind it. We talk about fear, pressure, and the uncertainty that comes with taking on ideas that don’t have a clear path to the finish line.

We also get into the business side of what he does: turning ideas into real ventures, balancing content creation with family life, building HELFARE, and the development of his new MTB game, MAVRIX. Including working with trail builders and bringing Rob Warner into the mix to try and capture the feel of mountain biking in gaming form.

It’s a conversation about creativity, risk, resilience, and doing things your own way. I hope you enjoy it. So sit back, hit play, and enjoy listening to this conversation with Matt Jones.

You can also watch this episode on YouTube here.

You can see all of Matt’s YouTube videos on his channel here.

Find the Red Bull track gap that we discuss in this video here.

Find the MARVIX video game here.

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Photo – Dan Griffiths / Red Bull Content Pool