9-in-10 people subscribe to a streaming service in the US, and half of those have three or more of the top five SVODs. Free ad-supported streaming looks like it will be just as popular.

Strong connected TV ad growth set the stage for this week’s NewFronts. Companies talked innovation and originals to woo advertisers. Roku’s presentation sparkled, but the company faces big challenges.

As Comcast’s cable TV business fades, it focuses on Peacock and the Roku model. YouTube continues its assault on the television screen. And NAB is back with new streaming media themes.

A tough quarter for Netflix has forced it to take even tougher decisions on the service’s direction. We discuss what impact ads, charging for password sharing, and content spending discipline will have.

The launch of Backlight brings together five cloud-based media software companies spanning the entire video lifecycle. In this interview, the company CEO explains how he plans to help them all grow.

We discuss Philo CEO’s pro-subscriber stance on price increases, unbundling, SVOD aggregation, and personalization. And look at Nielsen data packing big surprises for streamers.

CNN+ launched this week, but with weak connected TV coverage. Private investors bought Nielsen on the promise of staying number 1 in admeasurement. And the Oscar goes to Apple TV+, but will it help?

Are NBCU Checkout and Shoppable TV a better approach to TV commerce than ‘90s era interactive TV? And will it work on Peacock? New data shows Disney+ is better than Netflix at generating social buzz.

Discovery revealed its three-step program to integrate Discovery+ and HBO Max. Should it stop at step 2? Netflix is trialing an upcharge for out-of-home sharing. Will the approach fly in North America?

Apple continues to tinker with its approach to Apple TV+. It is making the service available to Comcast customers in a novel way, streaming live Friday night baseball games, and dealing with the highest churn of its peers.