What is a good money habit in 2025? And how do you actually help someone build one—without boring them, shaming them, or losing them in the first five seconds?

Chief Product Officer Tim Hong shares how MoneyLion designs for emotion and creates content and products that inspire people to take action. 

MoneyLion is a personal finance platform used by millions of mostly younger Americans who are just getting started with their money, so, as Tim says: “It's actually less about bad habits that we fight. It's about having no habits.”

Tim also shares how AI could create a truly personalized (1 of 1) financial advisor, why most financial apps are “like going to the DMV”, and how things like open banking and embedded finance can change that…

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Chapters:

• (01:30) - Tim has literally measured how short our attentions spans are at a brainwave startup

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Looking for your next episode? Here’s another fintech one you might enjoy:

“You Have to Invest Into Change.” Startup Lessons from Fintech OG and VC Daniel Kimerling, Founder of Deciens Capital and Standard Treasury 

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Oh, and see how Dan and Modern Product Minds can help you build better products.