Make Marketing Suck Less for Expertise-Driven Solo Businesses

Instead of Setting Goals Focus on This BIG Question Instead


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It's that time of the year. Everyone is talking about goals and setting your goals for 2019.

I have a confession. I've always struggled with setting goals.

In fact, it stresses me out! So all of the goals setting talk that happens this time of the year, it makes me feel like a failure. Because when I look back on the goals that I set for myself in 2018, I didn't really accomplish any of them.

In fact, I accomplished a whole set of goals that I didn't even know I had, which I'll talk about in a future episode. But let me explain why this makes me feel like a failure.

I am a high achiever. I'm super competitive. I like to win and my friends could tell you about a time when we were playing Duran Duran Trivia, where they thought if I didn't win. I was going to burn down the house. I'm kidding, kind of, but I am hyper-competitive.

Because you are stepping into this role of being a thought leader, being known for your work, making a difference. You might be a high achiever too, and you might be a little bit competitive.

Join me for this episode as I talk about why goal setting might not work for you and what you can do about it!

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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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