In this episode of "Insurance Business Babes," hosts Scott Sims, Joanna Wyckoff, and Kathe Kline delve into the dynamics of leveraging social media and traditional marketing for business growth in the insurance industry. Scott shares his journey of transitioning from viewing TikTok as a fun experiment to using it as a powerful marketing tool, acquiring over 100 clients and amassing significant followers. The conversation explores diverse marketing strategies, including partnerships with the University of Oregon athletic department and local TV commercials. Kathe questions the ROI and effort involved in social media, comparing it to podcasting, and emphasizes the value of paid leads and investing in business growth. The trio also discusses personal business goals, the importance of finding joy and fulfillment, and developing unique paths to success in the insurance market. The episode concludes with reflections on the significance of building a business around one's lifestyle and the benefits of experimenting with different marketing approaches.