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In this episode, Ben speaks with Jake Reus, CEO and Head of Financial Advice at Bob Reus & Co. They discuss how a multi-service financial advice firm can embed life insurance into holistic client relationships, using structured philosophies, motivational conversations (CAMS), team training, and process design to improve client protection, business performance, and adviser capability.

Jake Reus LinkedIn: https://www.linkedin.com/in/jakereus/
Bob Reus & Co Website: https://reus.com.au/
CAMS: https://ensombl.com/app/uploads/2026/03/CAMS_AAA_Branded_Deck.pptx
Reus Insurance Philosophy: https://ensombl.com/app/uploads/2026/03/reus-Insurance-Philosophy.docx

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