A winning strategy for Liberty Mutual is to have professionals with farming backgrounds serve in its farm and ranch division. It helps to understand your client's needs when you understand your client's lifestyle and daily reality. This 16-minute episode of The Edge of Risk Podcast by IRMI features Jenn Powell, farm and ranch senior territory manager, Liberty Mutual Insurance.

This episode unpacks the challenges farmers face and the important work Liberty Mutual is doing to help protect the farmers' families and livelihood.