Today Paul is joined by Keith Pepper, publisher of Rough Draft Atlanta.

Keith shares his journey from a media-obsessed childhood to transforming a legacy newspaper into a modern digital-first media company. He discusses navigating technology changes, building a cohesive brand amongst different community papers, and the importance of neighborhood coverage. Keith also emphasizes the power of newsletters as a new form of local journalism and the strategic shift towards high value, low volume advertising.

Links:

https://roughdraftatlanta.com/

https://www.linkedin.com/in/keithpepper/

[email protected]

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