In this episode of “At Your Convenience,” CSP Editor Diane Adam talks with Brad Helmer, executive vice president of business and corporate brand development for specialty and fresh product distributor KeHE Distributors, Naperville, Illinois.

Helmer talks about the increased interest in better-for-you products, especially from the younger generation. He also unpacks how consumers who care about what they put in their body and where the products come from are becoming big drivers in trends in convenience.

He also discusses how convenience-store retailers are now more open to bringing a better-for-you assortment into their stores.