Episode Overview

In episode 11 Andy Goram is joined by Katy Kurn of Showoff Communications to chat about the secrets of creating internal communications that really connect with your internal audience. Billions of pounds and work-hours are spent crafting customer communications that aim to cause an emotional response, but normally far less effort is put into trying to get the same response from your people.

 

In this conversation, Katy and Andy discuss audience planning, segmentation, story-telling, the use of familiar language and how The Three Little Pigs makes for a perfect communication template, amongst many other things. As always, 3 helpful Sticky Notes are left behind at the end to help you make an impact with your internal communications, today.

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Full Episode Transcript