In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss the critical need for search marketing representation at the C-suite level.

They explore the reasons behind the lack of representation, the strategic value of digital marketing, and how search professionals can align their efforts with broader business goals.

The conversation emphasizes the importance of demonstrating the financial impact of search initiatives and earning a seat at the table through strategic contributions.____________________________________________

Bill Hunt's article: "Why Does Search Still Not Have C-Suite Exposure?" ►https://www.back-azimuth.com/why-does-search-not-have-c-suite-exposure/

Jason Kilgore's LinkedIn post:

"Search Needs a C-Seat at the C-Suite"► https://www.linkedin.com/feed/update/urn:li:activity:7279522217158131712/____________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠ https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-21-why-does-digital-marketing-still-not-have-c-suite-representation/

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In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt share their takeaways from the recent Google Search Off the Record Podcast. They break down important topics like managing duplicate content, tackling localization challenges, and using hreflang correctly.

The discussion covers how Google handles crawling and rendering, the concept of the localization iceberg, and common struggles e-commerce sites face with duplicate pages. They also highlight future hreflang updates, explain common x-default mistakes, and offer practical tips for keeping SEO strategies on track.____________________________________________Google's Search Off the Record Podcast: https://search-off-the-record.libsyn.com/handling-dupes-same-same-or-different

Google's Search Off the Record Podcast Speakers:

John Mueller

Martin Splitt

Allan Scott____________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-20-duplicate-content-and-canonicals/

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In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt tackle the challenges of implementing hreflang and why it’s essential for managing global websites.

They explore common problems when hreflang doesn’t work as expected, highlighting the role of query intent in influencing search rankings.

The discussion focuses on practical tips for using hreflang effectively, especially during site launches and content updates, to maximize visibility and search performance.

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Full article with examples: Why Your Perfect Hreflang Is Not Working

https://www.back-azimuth.com/why-your-perfectly-implemented-hreflang-is-not-working/

News Article: Exploit reveals how and why Google ranks content

https://searchengineland.com/google-exploit-scoring-classifications-449333

Ryan Jones’ https://serprecon.com/___________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-19-why-your-perfect-hreflang-implementation-is-not-working/

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In this episode of International Web Effectiveness Podcast, we explore alternative strategies for international SEO if Hreflang were no longer available. Learn about the importance of accurate lang tags, localized content, and schema markup to improve market-specific visibility, as well as the role of product feeds and canonical handling in maintaining effective regional targeting.

Tune in for insights on how to adapt to potential changes in SEO practices and manage localization challenges.

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Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-18-what-if-hreflang-went-away/

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In this episode, we discuss the key takeaways from BrightonSEO San Diego 2024, exploring the latest trends and strategies shaping the future of SEO. We highlight the growing importance of human-centric content, shifting searcher behaviors driven by AI and zero-click searches, and how brand discovery is increasingly influencing search rankings.

We also discuss the role of Reddit in SEO, the significance of identifying content gaps, and the evolving search behaviors on platforms like Pinterest and Instagram. Bill Hunt shares insights on content strategy, stressing the need for engaging, shareable content and the importance of building an audience for long-term SEO success.

With AI playing a pivotal role, we explore how to use machine learning alongside human analysis for better ranking predictions and how businesses must adapt their SEO and content strategies to stay ahead. Bill Hunt also touches on the buyer journey, AI-generated content, and the future of AI search, offering advice on how companies can optimize their approach to global SEO and content creation.

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BrightonSEO San Diego 2024 Speakers:

►Daniel Russell

Talk Recording: https://www.youtube.com/watch?v=7lsekYSskcY

►Wil Reynolds

Talk Recording: https://info.seerinteractive.com/taking-action-from-digital-strategy-to-real-world-impact-2024

►Marcus Tober

Talk URL: https://us.brightonseo.com/talks/ai-overviews-llms-and-the-evolving-landscape-of-search-are-we-headed-toward-zero-clicks

►Nicolas Garfinkel

Talk URL: https://us.brightonseo.com/talks/keywords-arent-dead-its-just-complicated

►Rand Fishkin

Talk URL: https://us.brightonseo.com/talks/mythbusting-the-internet-a-datavisualized-journey-into-the-underbelly-of-how-web-use-has-changed___________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-17-brightonseo-san-diego-2024-round-up/

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In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully delve into the complexities of IP detection, country and language selectors, and how they influence your global website strategy.

They explore the critical role of redirect logic, cookies, and VPNs in shaping the user experience across different markets.

They also tackle how businesses can manage IP detection effectively, verify IP databases, and ensure Hreflang tags are set up correctly to improve site performance and SEO.

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Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠

___________________________________________

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In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully explore global web strategies and the importance of building relationships in international markets.

They discuss challenges local teams face in optimizing digital presence, highlighting SEO as a collaborative effort. Bill Hunt also shares insights from the recent PubCon conference, focusing on international SEO trends and strategies.

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Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-15-what-is-international-seo/

Pubcon Conference: ⁠https://www.pubcon.com/⁠

Bill Hunt's Article: Pubcon 2024 – Minimize the Challenges of Going Global: ⁠https://back-azimuth.com/pubcon-2024-minimize-the-challenges-of-going-global/⁠

Ryan Jones Article on why SEO’s must evolve their thinking beyond old school checklists ⁠https://www.searchengineworld.com/its-time-for-seo-to-evolve-ryanjones⁠

Ryan Jones SerpRecon - ⁠https://serprecon.com/⁠

Chat Assistant: ⁠https://chatgpt.com/g/g-bIrnI1355-seer-s-screaming-frog-technical-seo-companion⁠

Pubcon Speakers:

Ryan Jones - ⁠https://www.pubcon.com/bios/ryan_jones.htm⁠

Bruce Clay - ⁠https://www.pubcon.com/bios/bruce_clay.htm⁠

Will Reynolds - ⁠https://www.pubcon.com/bios/wil_reynolds.htm⁠

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In this episode of the International Web Effectiveness Podcast, we dive into the benefits of product information management and effective category mapping for businesses. Join us as we discuss how leveraging schema, aggregating product information, and using digital asset management systems can streamline operations and enhance customer relationships.

We also highlight the significance of starting small, adapting to changing requirements, and utilizing insights from tools like Google to improve international product listings and accessibility.

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Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-14-benefits-of-product-information-management/Retailers: Google is becoming your new category page by Chris Long

https://searchengineland.com/retailers-google-new-category-page-447069___________________________________________

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____________________________________________

In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully explore the significant advantages of implementing a uniform URL structure across multinational websites.

They discuss how a consistent URL framework simplifies site maintenance, enhances analytics tracking, improves Hreflang implementation, and aids in site migrations, while also addressing common challenges and best practices for global web operations.

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Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-13-benefits-of-uniform-url-structures/___________________________________________

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In this episode of the International Web Effectiveness Podcast, Bill Hunt & Bill Scully discuss strategies for maintaining momentum in SEO projects, emphasizing the importance of stakeholder engagement, clear communication, and prioritization.

They explore common problems such as content production delays and scope creep, offering practical tips to ensure projects stay aligned with goals and deliver results.

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Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-12-keeping-seo-projects-on-track/

___________________________________________Special thanks to Laura Schacht Weintraub from AIMCLEAR® for inspiring this episode's topic.___________________________________________

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