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Today Tracy and Debra are talking about all the internet clickbait content out there that is purposefully targeting people’s fears just to get follows or sell coaching, courses, or books.

We absolutely understand why this stuff is popular. It’s attention grabbing, it raises alarm bells, it creates a sense of urgency, and it makes clients worry that they’re not doing enough to protect themselves or their children.

But we know that this fear-based content skews perspective and sets up the possibility that consumers absorbing this information could be making their divorces more expensive and more conflicted than they need to be.

We'll cover the dangers of this type of marketing, why it works, and how to work with clients who may have taken the bait. 

And finally, we want to remind you that purposefully targeting your audience's vulnerability for your own gain falls outside our ethical guidelines. As professional, certified divorce coaches, we do not cause undue distress, manipulate emotions, or potentially cause psychological harm to sell our services. We commit to marketing practices that are effective and yet respectful of our audiences well-being.

Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:

Website: www.divorcecoachesacademy.com
Instagram: @divorcecoachesacademy
LinkedIn: divorce-coaches-academy
Email: [email protected]