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SUMMARY:

Nicole Laporte has a cover story in Fast Company magazine this month about Giphy, potentially the next big story in online advertising and marketing, as well as… search?

Read her profile of Giphy here.

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What is generally considered the worst merger of all time, and certainly the crescendo event of the dotcom bubble era, today we take a look at the AOL/Time Warner merger, again with the excellent guys at the podcast Acquired.

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David Shen was employee #17 at Yahoo, where he eventually had a hand in, not only the birth of advertising as the primary business model for the web but, eventually, the development of digital ads into their more modern, interactive form. As you'll hear, David recounts the early days of Yahoo, surviving the dotcom bust and taking advertising beyond the simple banner ad.

And he recounts all of this in his recently published new book: Takeover! The Inside Story of the Yahoo! Ad Revolution

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Karel Baloun was the first senior software engineer hired at Facebook in 2005. This was after the Accel round of funding, when Facebook truly began to staff up and grow up. Baloun was only at Facebook for a year, from 2005 to 2006, but he provides some amazing insights about the company. What was Facebook’s culture like in 2005? What were the key innovations that ultimately let Facebook succeed where others failed? Would Zuckerberg make a good President of the United States? What became of Pokey, the mascot Facebook once considered launching?

You can buy Karel’s 2007 book here.

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Just as last week’s episode posted, another great piece about SoundCloud was posted on Buzzfeed by the great Ryan Mac. So, in a rare attempt by me to be topical, today’s episode is with Ryan Mac, discussing his article, which fills in some of the details about what Christina and I were speculating on last week.

Ryan’s article can be found here.

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Our friend Christina Warren is back for another analysis episode. Christina recently posted a tweetstorm about SoundCloud, and its prospects for the future. So she kindly agreed to come on the show, look at the history of SoundCloud as a company, and try to help me figure out why SoundCloud finds itself on the brink of oblivion. You all know Christina from her years at Mashable and most recently, Gizmodo. As you’ll hear toward the end, she’s at Microsoft now, and you can always hear her on the Rocket podcast.

The Verge article we refer to can be found here.

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