Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior


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In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior change messaging. 

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.By Consumer Behavior Lab

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