The Campaign Podcast

Interview: How Barbie stays relevant after 65 years


Listen Later

Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.


Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.


Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.


This episode was edited by Til Owen.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Campaign PodcastBy Campaign

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The Campaign Podcast

View all
The Media Show by BBC Radio 4

The Media Show

31 Listeners

Eat Sleep Work Repeat - better workplace culture by brucedaisley.com

Eat Sleep Work Repeat - better workplace culture

284 Listeners

SheerLuxe Podcast by SheerLuxe

SheerLuxe Podcast

85 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,458 Listeners

The Wellness Scoop by The Wellness Scoop

The Wellness Scoop

1,325 Listeners

FT News Briefing by Financial Times

FT News Briefing

642 Listeners

Table Manners with Jessie and Lennie Ware by Jessie Ware

Table Manners with Jessie and Lennie Ware

1,611 Listeners

Nudge by Phill Agnew

Nudge

180 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

47 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

539 Listeners

Dish by Cold Glass Productions

Dish

739 Listeners

Sidetracked with Annie and Nick by BBC Sounds

Sidetracked with Annie and Nick

47 Listeners

Great Company with Jamie Laing by Jampot Productions

Great Company with Jamie Laing

263 Listeners

Begin Again with Davina McCall by Begin Again

Begin Again with Davina McCall

584 Listeners

Garys Economics by Gary Stevenson

Garys Economics

116 Listeners