Travis Makes Money

INTERVIEW | Make Money by Leading Through Crisis with Buddy Clay

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Buddy Clay is the founder and CEO of New Hope Healthcare Institute, a behavioral health and addiction recovery facility based in Knoxville, Tennessee. After being diagnosed with stage three melanoma at 32 and then facing a stage four recurrence just a few years later, Buddy chose a holistic healing journey while continuing to lead and grow his company. He shares the lessons he learned about leadership, purpose, community, and resilience in his book Built in the Fire: Two Battles at Once. In this episode, Buddy opens up about building a business during uncertainty, battling cancer, and creating meaningful impact through addiction recovery and mental health services.

On this episode we talk about:

  • Buddy’s journey from aspiring professional basketball player to entrepreneur
  • How a cancer diagnosis changed his perspective on business and life
  • Building New Hope Healthcare Institute from the ground up
  • Why community is essential for addiction recovery and mental health
  • The leadership lessons Buddy learned from being forced to step away from his business during treatment

    • Top 3 Takeaways

    1. A major health crisis can force clarity around what truly matters in life, business, and relationships.
    2. Strong leadership means building systems and teams that can thrive even when you need to step away.
    3. Community and connection are critical for recovery, mental health, and long-term fulfillment.

      4. Notable Quotes

      • “There’s nothing like a cancer diagnosis to completely shift your priorities.”
      • “The opposite of addiction is community.”
      • “I was forced to trust my team — and they exceeded everything I hoped they could become.”

        • Connect with Buddy Clay:

        • Website: BuddyClay.com
        • Company: New Hope Healthcare Institute
        • Book: Built in the Fire: Two Battles at Once

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            Travis Makes MoneyBy Travis Chappell
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