In this episode, Travis sits down with entrepreneur Josh Whalen, co-founder and CEO of Joi + Blokes, a rapidly growing diagnostics and telehealth platform focused on hormone optimization, longevity, and preventative wellness for both men and women. After struggling with his own health issues and becoming frustrated with traditional healthcare, Josh built a company that has now served tens of thousands of patients and scaled to a $50 million run rate. Josh shares his journey from farm work and medical device sales to entrepreneurship, along with lessons on resilience, sales, health optimization, and building businesses around real problems.

On this episode we talk about:

Josh’s journey from military school and medical device sales into entrepreneurship

How failing early in outside sales helped shape his career path

The realities of building and scaling businesses through uncertainty and setbacks

Why personal health struggles led to the creation of Joi + Blokes

Hormone optimization, peptides, longevity, and the future of preventative healthcare

Top 3 Takeaways

Sometimes the best business ideas come from solving a painful problem in your own life.

Early failures and difficult experiences can create the resilience and skills needed for long-term success.

Preventative healthcare and optimization are becoming increasingly important as more people take ownership of their health outside traditional systems.

Notable Quotes

“Hard work gets you some type of reward.”

“I got hit in the face pretty hard.”

“There’s no way they’ve made it this hard for a guy to feel good.”

Connect with Josh Whalen:

Instagram (Men’s Health): https://www.instagram.com/getblokes

Instagram (Women’s Health): https://www.instagram.com/joiwomenswellness

Website: https://www.joiandblokes.com

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