Sign up to save your podcasts
Or
Share INTERVIEW | Make Money Through Meaningful Networking, feat. Ivan Misner
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
INTERVIEW | Make Money Through Meaningful Networking, feat. Ivan Misner
Ivan Misner is widely known as the father of modern networking and the founder and Chief Visionary Officer of BNI, the world’s largest business networking organization. Since founding BNI in 1985, Ivan has helped build a global community with over 11,700 chapters across 76 countries, generating millions of referrals and billions of dollars in business for its members. A New York Times bestselling author of more than 30 books—including Networking Is a Marathon, Not a Sprint—Ivan has spent decades studying the science and strategy behind meaningful professional relationships. In this episode, he joins Travis to discuss how networking has evolved, why most people misunderstand it, and how building genuine relationships is still the most powerful business growth strategy.
On this episode we talk about:
Why networking has a bad reputation—and how to do it the right way
The VCP process: Visibility, Credibility, and Profitability
Why relationships outperform transactional networking strategies
How social media has flattened communication hierarchies
The surprising data on relational vs. transactional networking styles
Top 3 Takeaways
Networking is about relationships, not transactions. The most effective networkers focus on building genuine connections first—business opportunities follow naturally from trust and familiarity.
Follow the VCP process. Before referrals and revenue come visibility and credibility. People must know who you are, understand what you do, and trust your expertise before real business opportunities appear.
Networking success is a long-term game. Treating networking like a marathon instead of a sprint allows relationships to compound over time into referrals, partnerships, and lasting opportunities.
Notable Quotes
“Networking is more about farming than it is about hunting.”
“It’s not about making contacts—it’s about making connections.”
“When people treat networking as a transaction, it’s the reason so many people hate it.”
"It's not what you know or who you know. It's how well you know them that really counts."
Connect with Ivan Misner:
Website: https://ivanmisner.com
BNI: https://www.bni.com
LinkedIn: https://www.linkedin.com/in/ivanmisner
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Travis Chappell
4.3
384384 ratings
Ivan Misner is widely known as the father of modern networking and the founder and Chief Visionary Officer of BNI, the world’s largest business networking organization. Since founding BNI in 1985, Ivan has helped build a global community with over 11,700 chapters across 76 countries, generating millions of referrals and billions of dollars in business for its members. A New York Times bestselling author of more than 30 books—including Networking Is a Marathon, Not a Sprint—Ivan has spent decades studying the science and strategy behind meaningful professional relationships. In this episode, he joins Travis to discuss how networking has evolved, why most people misunderstand it, and how building genuine relationships is still the most powerful business growth strategy.
On this episode we talk about:
Why networking has a bad reputation—and how to do it the right way
The VCP process: Visibility, Credibility, and Profitability
Why relationships outperform transactional networking strategies
How social media has flattened communication hierarchies
The surprising data on relational vs. transactional networking styles
Top 3 Takeaways
Networking is about relationships, not transactions. The most effective networkers focus on building genuine connections first—business opportunities follow naturally from trust and familiarity.
Follow the VCP process. Before referrals and revenue come visibility and credibility. People must know who you are, understand what you do, and trust your expertise before real business opportunities appear.
Networking success is a long-term game. Treating networking like a marathon instead of a sprint allows relationships to compound over time into referrals, partnerships, and lasting opportunities.
Notable Quotes
“Networking is more about farming than it is about hunting.”
“It’s not about making contacts—it’s about making connections.”
“When people treat networking as a transaction, it’s the reason so many people hate it.”
"It's not what you know or who you know. It's how well you know them that really counts."
Connect with Ivan Misner:
Website: https://ivanmisner.com
BNI: https://www.bni.com
LinkedIn: https://www.linkedin.com/in/ivanmisner
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like Travis Makes Money
View all
The Knowledge Project
2,672 Listeners
Sales Gravy: Jeb Blount
587 Listeners
48 Hours
10,972 Listeners
The Rachel Hollis Podcast
16,652 Listeners
Bedros Keuilian Podcast Show
2,294 Listeners
Going West: True Crime
10,889 Listeners
On Purpose with Jay Shetty
27,584 Listeners
My First Million
2,660 Listeners
The Trent Shelton Podcast
5,849 Listeners
The Mel Robbins Podcast
20,222 Listeners