Sign up to save your podcasts
Or
Share INTERVIEW: The Rising Importance of First Party Data, with Shelley Bransten, Corporate Vice President, Global Retail & Consumer Goods Industries at Microsoft
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
INTERVIEW: The Rising Importance of First Party Data, with Shelley Bransten, Corporate Vice President, Global Retail & Consumer Goods Industries at Microsoft
For brands to tell stories and connect with consumers personally and at scale, the right first party data is increasingly becoming the essential fuel. Shelley Bransten took the learnings at top retailers like Smith & Hawken, Williams Sonoma, and 15 years leading customer marketing at the Gap, and is now applying them for the entire industry through her role as the Corporate Vice President, Global Retail & Consumer Goods Industries at this scrappy little startup called Microsoft. Essentially, these days everyone needs to fail and learn fast in order to take advantage of the fast-changing opportunities to connect with consumers and earn their loyalty. Sherry joined Rob and Peter to discuss how she and the teams at Microsoft are focusing not only on helping brands amass and manage data, but on the even more vital task of driving valuable action out of it.
View all episodes
By Digital Shelf Institute
4.9
6363 ratings
For brands to tell stories and connect with consumers personally and at scale, the right first party data is increasingly becoming the essential fuel. Shelley Bransten took the learnings at top retailers like Smith & Hawken, Williams Sonoma, and 15 years leading customer marketing at the Gap, and is now applying them for the entire industry through her role as the Corporate Vice President, Global Retail & Consumer Goods Industries at this scrappy little startup called Microsoft. Essentially, these days everyone needs to fail and learn fast in order to take advantage of the fast-changing opportunities to connect with consumers and earn their loyalty. Sherry joined Rob and Peter to discuss how she and the teams at Microsoft are focusing not only on helping brands amass and manage data, but on the even more vital task of driving valuable action out of it.
More shows like Unpacking the Digital Shelf
View all
The Art of Manliness
14,244 Listeners
Freakonomics Radio
31,928 Listeners
The Jason & Scot Show - E-Commerce And Retail News
275 Listeners
Behind the Numbers: an EMARKETER Podcast
123 Listeners
How I Built This with Guy Raz
30,243 Listeners
Ecommerce Braintrust
42 Listeners
Morning Brew Daily
2,941 Listeners
The Prof G Pod with Scott Galloway
5,194 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
8,773 Listeners
The CPG Guys
113 Listeners
BRAVE COMMERCE
106 Listeners
The Artificial Intelligence Show
153 Listeners
The Commerce Collective Podcast
192 Listeners
Prof G Markets
909 Listeners
Retail Media Breakfast Club
6 Listeners