Thomas sits down with Mountain Rose Herbs' CEO and Owner, Shawn Donnille, to discuss his background, the history of the company, the importance of activism, and what Shawn sees as the future of Mountain Rose Herbs.

Shawn Donnille first became involved with Mountain Rose Herbs as a passionate young idealist with a fervent desire to change the world. He was the town's notorious rabble rouser, always petitioning for mandatory labeling on genetically modified food crops, encouraging people to support a strong conservation ethic, fighting for the protection of endangered or threatened species, and the protection and enhancement of our riparian areas. When Mountain Rose Herbs came into his life, Shawn saw it as an opportunity to change the way business is conducted on this planet. To this day, the revolutionary business principles that Shawn initiated have been used as a successful model by countless other organizations around the world.

Shawn became co-owner of the company in 2001 and since then he has initiated several bold and daring changes, most notably the eradication of all conventionally grown products from our product line, introducing the first line of fair trade certified medicinal herbs in the United States, implementing the design and deployment of our web presence, launching our zero waste program, our charitable giving program, and so much more!

As CEO Shawn currently oversees every aspect of Mountain Rose Herbs along with all of the directors and managers at the company to be sure they are leading the business in a direction we can all be proud of. In addition to this he is intimately connected with developing all of our sustainability initiatives to further enhance and propel bold ideas that are being shared with numerous other corporations, non-profits, state agencies, and civic groups as a working model for success.

In his spare time, Shawn can be found deep within Oregon's wilderness system, or lost in the pages of any book about ecology and the environment. He currently retains one of the nation's largest collections of rare and antiquarian books that deal exclusively with nature writing and outdoor literature. With Thoreau, Abbey, and Muir being his favorites, of course!

"All of our environmental issues can be connected to the embarrassing way that business abuses this planet. My objective is to stop this destructive pattern by offering an alternative modality and sharing that modality with others so we can all lead the change necessary to heal the planet"

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